Amazon the Most Clicked Paid Search Advertiser in Canada

In honor of Canada’s 150th anniversary celebration this weekend, AdGooroo has produced a ranking of Canada’s top paid search advertisers.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Cheap Flights & Other Top Travel Keywords in Paid Search

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend.

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OTAs Lead Top Travel Advertisers in Paid Search

It will soon be Memorial Day, the unofficial start of the summer travel season, and that means it’s time for AdGooroo’s annual Travel and Paid Search report.

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Expedia vs. Priceline in Paid Search

In recent years the online travel booking industry has largely consolidated into a battle between two behemoths, Expedia, Inc. and The Priceline Group.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?