Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.
Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school. Continue reading “University of Phoenix Leads Online Education Advertisers in Paid Search”
Ahead of the Super Bowl, AdGooroo sought to examine paid search activity in the sports merchandise retail category, which primarily consists of branded sports jerseys, hats and other items for professional and college sports teams.
However, upon examining share of U.S. Google desktop text ad clicks on 1,489 of the most popular sports team- and merchandise-related keywords from January through December 2016, we saw a wider range of industry categories competing on the keyword group than just sports merchandise retailers. Continue reading “Sports Merchandise Retailers, Ticket Sellers & Colleges Go Head To Head in Paid Search Advertising”
August is Back To School month and today we are taking a look at the Education category in paid search. Continue reading “Education Spend Increases 18% in Paid Search; MBA Tops Keyword Ranking”
AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”
Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business. Continue reading “New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition”
Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012. Continue reading “AdWords Cost Per Click Rises 40% Between 2012 and 2014”