Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9. Continue reading “FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day”
ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day. Continue reading “Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising”
We’re returning to the Flowers & Gifts category this Mother’s Day, looking at U.S. Google desktop text ad activity on 1,995 of the top non-branded Flowers & Gifts-related keywords based on Paid Search spend from April 1 through May 1, 2016. Continue reading “1-800-Flowers Tops Flowers & Gifts in Paid Search This Mother’s Day”
Flowers, candy and jewelry are top of mind when it comes to traditional Valentine’s Day gifts, but we may have to start adding another item to that list—fruit.
More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.
Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Continue reading “Mother’s Day 2015 – Flowers & Gifts in Paid Search”