It looks like we really can be heroes just for one day. And that day is October 31.
If you plan to dress as a Disney-owned character on Halloween night, you are likely going to find it’s a small world after all. AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year and found that 31% of all Paid Search spend for the keyword group was for a Disney-owned character.
January and February have traditionally been strong months for catalog shopping, and now e-commerce, but they are also a time when thoughts turn to spring break and summer vacations as antidote to the mid-winter blues. According to AdGooroo’s research, 943 travel keywords (KWs) were ‘Googled’ in the US over 10,000 times per day during the months of January and February 2012. In fact, these leading travel terms yielded an estimated 2.4 billion searches (!) during the period, or more than 7.5 searches for every man, woman and child in the US (not counting searches on Bing, AOL or Ask).