Affiliate Sites Siphon 27% of Paid Search Clicks on Online Dating Keywords

All is fair in love and war…and paid search advertising.

From September 1 through November 12, AdGooroo analyzed paid search clicks on 164 non-branded online dating keywords, including ‘dating sites’, ‘online dating’ and ‘best dating site’. During the period, we found the majority of the 775 advertisers sponsoring the keyword group offered online dating, meetup or matchmaking services, yet three of the top four most clicked advertisers were actually affiliate sites that drive traffic to advertiser sites for a fee.  Continue reading “Affiliate Sites Siphon 27% of Paid Search Clicks on Online Dating Keywords”