Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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86% of Paid Search Ad Spend on Cyber Monday Keywords Occurred Before Cyber Monday in 2015

Paid search advertisers who are sponsoring Cyber Monday keywords this holiday season should be prepared to start their campaigns far earlier than the actual Cyber Monday on November 28, according to AdGooroo research.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Singles Day, Black Friday and Cyber Monday in U.S. Paid Search

Today is Singles Day, the Chinese shopping holiday said to be the world’s biggest shopping day of the year.

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Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday

AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals.

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Top Paid Search Advertisers, Thanksgiving Through Cyber Monday

To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1.

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Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.

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Advertised Prices 19% Higher on Black Friday & 18% Higher on Cyber Monday Than First Three Weeks of November

With all the hoopla surrounding Black Friday and Cyber Monday in recent years, it seems consumers have been conditioned to believe they’re getting the best sale prices on those days. But are they really?

AdGooroo’s study of the average price advertised for five hot products in Google’s Product Listing Ads this November suggests that consumers might actually be better off shopping earlier in the month.

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Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?