Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’. Continue reading “Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017”

The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017

Earlier today AdGooroo examined paid search activity on retail product keywords over the Black Friday-Cyber Monday weekend. Now we turn our attention to performance on Black Friday- and Cyber Monday-specific keywords, analyzing U.S. Google desktop text ad click share on 164 non-branded Black Friday terms such as ‘black friday’ and ‘black friday deals’ and 74 non-branded Cyber Monday terms, including ‘cyber monday’ and ‘cyber monday sales’.  Continue reading “The Most Clicked Advertisers on Black Friday and Cyber Monday Keywords, 2017”

Black Friday-Cyber Monday 2017 – Retail Leaders in Paid Search Advertising

AdGooroo examined retail paid search advertising performance over the 2017 Black Friday-Cyber Monday weekend, analyzing U.S. Google text ad and product listing ad click share on 2500 top retail product keywords across desktop and mobile search from November 24 through November 27. Continue reading “Black Friday-Cyber Monday 2017 – Retail Leaders in Paid Search Advertising”

Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday. Continue reading “Retail Leaders in Holiday Paid Search Advertising 2016”

Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research. Continue reading “Top Paid Search Advertisers, Black Friday-Cyber Monday 2016”

86% of Paid Search Ad Spend on Cyber Monday Keywords Occurred Before Cyber Monday in 2015

Paid search advertisers who are sponsoring Cyber Monday keywords this holiday season should be prepared to start their campaigns far earlier than the actual Cyber Monday on November 28, according to AdGooroo research. Continue reading “86% of Paid Search Ad Spend on Cyber Monday Keywords Occurred Before Cyber Monday in 2015”

Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30 Continue reading “Top Paid Search Advertisers, Black Friday to Cyber Monday 2015”

Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Continue reading “Who Will Rule Black Friday in Paid Search Advertising?”

Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday

AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals. Continue reading “Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday”