Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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Capital One Leads Credit Card Advertisers in Paid Search

In today’s Paid Search research post, AdGooroo examines U.S. Google desktop text ad activity on 200 top credit card keywords based on Paid Search ad spend from January through March 2016.

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Amazon Leads UK Retail Paid Search This Holiday Season