Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers

There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions.

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Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015.

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Maximizing Your Paid Search Advertising Strategy for Black Friday

Recent AdGooroo research has uncovered some key insights for advertisers wishing to maximize their Black Friday paid search advertising strategy this year. The following findings are based on U.S. Google desktop text ad activity on 161 Black Friday-specific keywords.

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Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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Clickthrough Rates Increase 13% for Top Automotive Keywords After Google Drops Right Rail Ads

Previously AdGooroo examined the impact of Google eliminating paid search text ads from the right rail of its results page on Retail keywords and Travel keywords. Today we turn our attention to the Automotive category.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search