Baby Product Advertising in Paid Search Jumps 33%

Whether you’re a new parent or an old hand, a new baby means having to make a host of decisions about which brands and products to buy to meet your child’s growing needs.

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Super Bowl 2015 – Big Brands vs. Ticket Sellers in Paid Search Advertising

The Super Bowl is arguably the most high profile advertising event in the U.S. today. With so much riding on the big game for advertisers, AdGooroo decided to take a look at who’s leading in Paid Search activity in the final week before Super Bowl XLIX is broadcast.  

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The Top CPG Advertisers in Paid Search

AdGooroo uncovered a number of interesting and sometimes surprising findings in our new report on the 2013 Top Consumer Packaged Goods Advertisers in Paid Search.

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CPG and Paid Search: Finally?

CPG has historically been a slow category for paid search, but it looks as if perhaps that is about to change. We noted a 40% increase in monthly paid search spend in the 51 CPG brands we follow:

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New Enhancements to Trademark Insight