Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers

There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions. Continue reading “Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers”

Baby Product Advertising in Paid Search Jumps 33%

Whether you’re a new parent or an old hand, a new baby means having to make a host of decisions about which brands and products to buy to meet your child’s growing needs. Continue reading “Baby Product Advertising in Paid Search Jumps 33%”

Super Bowl 2015 – Big Brands vs. Ticket Sellers in Paid Search Advertising

The Super Bowl is arguably the most high profile advertising event in the U.S. today. With so much riding on the big game for advertisers, AdGooroo decided to take a look at who’s leading in Paid Search activity in the final week before Super Bowl XLIX is broadcast.   Continue reading “Super Bowl 2015 – Big Brands vs. Ticket Sellers in Paid Search Advertising”