Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.

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Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.

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Changes To Paid Search Advertising in the Post-Right Rail Era: What Retailers Can Expect This Holiday Season

Q4 2016 will be the first holiday season since Google eliminated paid search text ads from the right rail of its results pages in late February of this year.

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Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday

AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals.

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Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search