Who Will Rule Black Friday in Paid Search Advertising?
With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.
Once Again, Lowest Prices Not Found on Black Friday or Cyber Monday
AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals.
Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday
In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.