Top Toy Advertisers in Paid Search, Black Friday-Cyber Monday 2017

Continuing AdGooroo’s examination of paid search performance over the Black Friday-Cyber Monday weekend, we turn our attention to the toy category, examining U.S. Google desktop text ad and product listing ad clicks on 895 popular toy keywords, November 24-27, including ‘legos’, ‘playstation 4’, ‘nerf guns’, ‘xbox one’, ‘baby alive’ and ‘barbie’.

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Amazon Testing Product Listing Ads in Walmart-Dominated Toy Category

A few weeks back AdGooroo examined Amazon’s recent foray into product listing ads on U.S. Google and found the online retailer appeared to be conducting a limited test of PLAs, which started on December 25 and was focused on home goods products. We’re returning to this subject today as we have found Amazon also competing on PLAs in the toy category.

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Battlefront to Furbacca: The Most Clicked Star Wars Toys in Paid Search

With the latest entry in the Star Wars film franchise opening on Friday (“Star Wars: The Force Awakens”, in case you’ve been on Tatooine for the last year), Star Wars toys are set to be among the hottest toys this holiday season.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Baby Product Advertising in Paid Search Jumps 33%

Whether you’re a new parent or an old hand, a new baby means having to make a host of decisions about which brands and products to buy to meet your child’s growing needs.

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Amazon Leads UK Retail Paid Search This Holiday Season