Battlefront to Furbacca: The Most Clicked Star Wars Toys in Paid Search

With the latest entry in the Star Wars film franchise opening on Friday (“Star Wars: The Force Awakens”, in case you’ve been on Tatooine for the last year), Star Wars toys are set to be among the hottest toys this holiday season.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Baby Product Advertising in Paid Search Jumps 33%

Whether you’re a new parent or an old hand, a new baby means having to make a host of decisions about which brands and products to buy to meet your child’s growing needs.

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New Enhancements to Trademark Insight