Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession. Continue reading “Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016”

New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business. Continue reading “New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition”