Prom Bigger Than Weddings in Apparel Paid Search

May is prom season and a perfect time to look at this robust Apparel subcategory in paid search.

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The Bridal Category and Paid Search

From Gregg Hamilton, SVP of Research & Analytics and Business Development at AdGooroo.

As the traditional beginning of wedding season, June is an apt time to examine Paid Search and the wedding industry. And with an average budget of $27,000 per wedding, according to a 2011 survey by The Knot, and over 2 million weddings per year in the US, the bridal category is a half billion dollar industry domestically.

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