Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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86% of Paid Search Ad Spend on Cyber Monday Keywords Occurred Before Cyber Monday in 2015

Paid search advertisers who are sponsoring Cyber Monday keywords this holiday season should be prepared to start their campaigns far earlier than the actual Cyber Monday on November 28, according to AdGooroo research.

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Maximizing Your Paid Search Advertising Strategy for Black Friday

Recent AdGooroo research has uncovered some key insights for advertisers wishing to maximize their Black Friday paid search advertising strategy this year. The following findings are based on U.S. Google desktop text ad activity on 161 Black Friday-specific keywords.

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The Top Retail Keywords of 2015 by Paid Search Spend

The keyword  ‘black friday 2015’ drove $11.7 million in spend in Q4, 2015 alone—ranking it #5 in U.S. Google desktop text ad spend among all retail keywords for the full year of 2015.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Target Leading on Black Friday Keywords in Paid Search

Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Singles Day, Black Friday and Cyber Monday in U.S. Paid Search

Today is Singles Day, the Chinese shopping holiday said to be the world’s biggest shopping day of the year.

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Black Friday Started Last Week in Paid Search

If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search advertisers started advertising for Black Friday in earnest the week of September 27—two full months earlier.  

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DIRECTV Now Leads Paid Search Advertisers in Streaming Video