Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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Product Listing Ads vs. Text Ads During the Holiday Season

Since their debut in the spring of 2012, Google’s product listing ads, a.k.a. Google Shopping Campaigns, have become a vital component of paid search advertising for the retail industry. To provide insight into the role of PLAs in the paid search advertising landscape during the holiday season, we compared U.S. Google desktop PLA and Text Ad activity on the top 2500 retail keywords (based on paid search ad spend) in Q4 2015.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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Target Leading on Black Friday Keywords in Paid Search

Last week we looked at the top advertisers heading into Black Friday weekend based on paid search activity on 2500 top retail keywords. This week we’re taking a different approach and reexamining paid search activity on our Black Friday keyword group, consisting of 161 keyword terms containing the words ‘black friday’.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Top Paid Search Advertisers, Thanksgiving Through Cyber Monday

To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1.

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Paid Search: Best Buy Poised to Dominate Consumer Electronics on Black Friday

In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics.

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Fitbit, Target & Others Dominate Fitness Devices in Paid Search

In the wake of Microsoft’s recent announcement that it’s getting into the fitness tech space with the Microsoft Band, AdGooroo examined Paid Search advertising for fitness devices in the U.S. and found that it’s a notably robust market dominated by an elite few.

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Amazon Dominated UK Paid Search in 2016