Amazon the Most Clicked Paid Search Advertiser in Canada

In honor of Canada’s 150th anniversary celebration this weekend, AdGooroo has produced a ranking of Canada’s top paid search advertisers. Continue reading “Amazon the Most Clicked Paid Search Advertiser in Canada”

Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession. Continue reading “Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016”

Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year. Continue reading “Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10”

Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories Continue reading “Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down”