Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July.
From Gregg Hamilton, SVP of Research & Analytics and Business Development at AdGooroo.
With August here, AdGooroo decided to examine Paid Search trends from last summer with an eye toward predicting what may happen in 2013’s Back-To-School retail season. To do so, we studied estimated search activity around 318 actively sponsored keyword terms on U.S. AdWords and the Yahoo! Bing Network in July and August 2012 that signaled Back-To-School-related shopping such as searches containing “school”, “college” or “textbook” or relating to various fall team sports.