Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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Clickthrough Rates Increase 13% for Top Automotive Keywords After Google Drops Right Rail Ads

Previously AdGooroo examined the impact of Google eliminating paid search text ads from the right rail of its results page on Retail keywords and Travel keywords. Today we turn our attention to the Automotive category.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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New Report: Yahoo! Bing Paid Search Performance Metrics – 2015 Edition

Today AdGooroo released the 2015 edition of our “Yahoo! Bing Paid Search Performance Metrics” report, which analyzes U.S. paid search performance on Yahoo! Bing and Google AdWords for the full year 2014 across six verticals: Retail, Financial Services, Travel, Education, Automotive and Business.

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Super Bowl 2015 – Big Brands vs. Ticket Sellers in Paid Search Advertising

The Super Bowl is arguably the most high profile advertising event in the U.S. today. With so much riding on the big game for advertisers, AdGooroo decided to take a look at who’s leading in Paid Search activity in the final week before Super Bowl XLIX is broadcast.  

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Automakers Bidding on Competitors’ Branded Search Marketing Keywords

According to AdGooroo data published in the new Automotive Marketing report from Advertising Age and Kantar Media, the automotive category spent $455 million on paid search advertising with Google AdWords on desktop and tablets in the first half of 2014, a 19% increase from H1 2013.

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AdWords Cost Per Click Rises 40% Between 2012 and 2014

Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 40% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012. 

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Auto Manufacturers and Paid Search – Desktop and Mobile

Automotive Manufacturers is one of the most competitive categories in Paid Search. According to AdGooroo research, there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period.

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University of Phoenix Leads Online Education Advertisers in Paid Search