DIRECTV Now Leads Paid Search Advertisers in Streaming Video

The streaming video industry has seen rapid growth over the last year in terms of both the number of consumers “cutting the cord” and the addition of new service providers to cater to them. AdGooroo recently assessed paid search advertising in the category, analyzing U.S. Google desktop text ad activity on 43 non-branded video streaming keywords during the first six months of 2017, including terms such as ‘streaming television’, ‘streamed tv’, ‘streaming movies’ and ‘watch television online’.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Education Spend Increases 18% in Paid Search; MBA Tops Keyword Ranking

August is Back To School month and today we are taking a look at the Education category in paid search.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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Advertising for Mobile Devices in Product Listing Ads

With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns.

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search