Education Spend Increases 18% in Paid Search; MBA Tops Keyword Ranking

August is Back To School month and today we are taking a look at the Education category in paid search.

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The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years. 

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Advertising for Mobile Devices in Product Listing Ads

With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns.

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New Enhancements to Trademark Insight