Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on Google.co.uk from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google. Continue reading “Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?”

UK Apparel Advertising in Paid Search Up 23% in 2015

AdGooroo’s latest research report examines Paid Search advertising by the Apparel industry in the United Kingdom. Specifically, we looked at Desktop Text Ad activity on the top 2,288 Apparel keywords on Google.co.uk, ranked by total ad spend. Continue reading “UK Apparel Advertising in Paid Search Up 23% in 2015”

Back To School Starts in July for Paid Search, Spend Down in 2015

Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July. Continue reading “Back To School Starts in July for Paid Search, Spend Down in 2015”

2014 Top Retailers in Paid Search Report is Here

AdGooroo just released the 2014 edition of our “Top Retailers in Paid Search” report. Among the findings, retailers spent $2 billion on desktop text ads on U.S. Google AdWords and the Yahoo! Bing Network in 2013. Continue reading “2014 Top Retailers in Paid Search Report is Here”

If the Shoe Fits… Zappos is the Top Apparel Advertiser in Paid Search

Earlier this month AdGooroo published a report on Retail Shoe sellers and Paid Search and found that Zappos completely dominated the category on Google AdWords. No surprise, perhaps, considering that the Amazon-owned retailer has been synonymous with online shoe sales since its founding in 1999. Continue reading “If the Shoe Fits… Zappos is the Top Apparel Advertiser in Paid Search”