Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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Changes To Paid Search Advertising in the Post-Right Rail Era: What Retailers Can Expect This Holiday Season

Q4 2016 will be the first holiday season since Google eliminated paid search text ads from the right rail of its results pages in late February of this year.

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Cost Per Click & Clickthrough Rates Increase in Q2 But Total Clicks Are Down

AdGooroo has published the first edition of its Paid Search Advertising Index, a quarterly report that measures quarter over quarter progress on 6 key metrics for U.S. Google Desktop Text Ads in 14 different industry categories

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UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company.

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Prom Bigger Than Weddings in Apparel Paid Search

May is prom season and a perfect time to look at this robust Apparel subcategory in paid search.

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Who Will Rule Black Friday in Paid Search Advertising?

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.  

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Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on Google.co.uk from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google.

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UK Apparel Advertising in Paid Search Up 23% in 2015

AdGooroo’s latest research report examines Paid Search advertising by the Apparel industry in the United Kingdom. Specifically, we looked at Desktop Text Ad activity on the top 2,288 Apparel keywords on Google.co.uk, ranked by total ad spend.

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Back To School Starts in July for Paid Search, Spend Down in 2015

Millions of kids will be heading to college this week, and many more to kindergarten through high school in the coming weeks. But in the world of Paid Search advertising, the Back To School season actually began in July.

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Apparel and Paid Search – Q1 2015

For the first quarter of 2015, AdGooroo examined Paid Search advertising activity on the Top 1000 Apparel Keywords based on U.S. Google AdWords spend.

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University of Phoenix Leads Online Education Advertisers in Paid Search