Amazon Tests Product Listing Ads in the U.S.

Although AdGooroo data shows that online retail giant Amazon has been a major sponsor of Google product listing ads in France, Italy and Spain since 2014, Amazon has always abstained from advertising on Google PLAs in the United States. That is, until the last week of December when Amazon initiated what appears to be a limited test of product listing ads on U.S. Google.

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Retail Leaders in Holiday Paid Search Advertising 2016

On December 2, AdGooroo examined leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. As part of our parent company Kantar Media’s Winter Holiday Advertising Trends report, today we expand upon our previous research by examining U.S. Google desktop text ad and product listing ad click share from November 21 through December 11, 2016 on the same 2500 popular retail product keywords that we previously analyzed from Black Friday through Cyber Monday.

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Top Paid Search Advertisers, Black Friday-Cyber Monday 2016

Today AdGooroo parent company Kantar Media released a report on Winter Holiday Advertising Trends, for which AdGooroo contributed research assessing leadership in paid search advertising performance over the 2016 Black Friday-Cyber Monday weekend. The following contains expanded insights on our Black Friday-Cyber Monday 2016 research.

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Asda Leads Paid Search Advertising in U.K. Online Supermarket Wars

Tesco’s new same-day grocery pickup service is the latest escalation in an apparent online supermarket war in the U.K., which began in June when Amazon launched its Amazon Fresh grocery delivery service in select postcodes of London.

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UK Retail Spending in Paid Search Rises 24%; Amazon, Apple & John Lewis Lead

Spending on paid search advertising by retailers is on the rise in the United Kingdom, according to new research by AdGooroo, a Kantar Media company.

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Clicks on Amazon Prime Keywords Increased 59% After ‘Prime Day’ 2015

Tomorrow Amazon.com will hold its second annual Prime Day, the one-day sales event that offers special discounts on a host of merchandise for shoppers who subscribe to the Amazon Prime service.

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Streaming Video Wars in Paid Search

In April Amazon began offering a monthly membership to its Prime Video streaming service in a move that has been widely viewed as a direct challenge to Netflix and Hulu.  

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John Lewis and Amazon Lead U.K. Home Décor in Paid Search

AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016.

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Xbox, Nintendo & Lego Top Most Clicked Toys in Paid Search

If Paid Search clicks are any indication, a handful of toy brands will dominate this holiday season, including Xbox, Nintendo and Lego.

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Top Paid Search Advertisers, Black Friday to Cyber Monday 2015

To assess the leaders in Paid Search advertising performance over the extended Black Friday-Cyber Monday weekend, AdGooroo examined U.S. Google Desktop/Tablet activity on three separate keyword groups from November 27-30

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