Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.

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Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue

Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder.

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Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.

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Top 20 Diseases By Paid Search Advertising Spending

To gain insight into a key aspect of online healthcare advertising, AdGooroo has produced a ranking of the top 20 diseases by paid search advertising spending:

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Game of Thrones Advertising in Paid Search

With the penultimate season of Game of Thrones beginning last night, AdGooroo decided to look at paid search advertising around the popular HBO show.

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Top Consumer Product Keywords in UK Paid Search

AdGooroo published a ranking of the top consumer product keywords in the UK by Google.co.uk desktop text ad spend from June 2016 through May 2017.

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Paid Search Advertising Spend on DNA Testing & Genealogy Grows 81% Since 2015; Ancestry.com The Most Clicked Advertiser

Father’s Day is this Sunday and what better time to look at paid search advertising for the growing DNA testing and genealogy category?

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Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers

There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions.

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FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day

Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9.

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Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads

From prom to weddings, men have long been accustomed to renting formalwear for special occasions. But for women, purchasing a prom or wedding dress is far more the norm—or at least it has been.

In what may be another example of a traditional industry being ‘disrupted’, AdGooroo found Rent the Runway, which rents designer dresses and accessories for a variety of occasions, capturing a significant portion of clicks and impressions on popular prom dress keywords this spring, including ‘prom dresses’, ‘plus size prom dresses’, ‘cheap prom dresses’ and ‘short prom dresses’.

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Who’s Leading on Halloween Keywords for Paid Search Text Ads and PLAs?