Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads. Continue reading “Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search”

Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue

Last week Google announced it will limit paid search advertising on addiction treatment/rehabilitation centers in an effort to protect consumers from deceptive or unfit providers, as well as lead aggregator sites that sell consumers’ contact information to the highest bidder. Continue reading “Google Limits Addiction Rehab Advertising, Giving Up Tens of Millions in Ad Revenue”

Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27. Continue reading “Back To School 2017 in Paid Search Advertising”

Paid Search Advertising Spend on DNA Testing & Genealogy Grows 81% Since 2015; Ancestry.com The Most Clicked Advertiser

Father’s Day is this Sunday and what better time to look at paid search advertising for the growing DNA testing and genealogy category? Continue reading “Paid Search Advertising Spend on DNA Testing & Genealogy Grows 81% Since 2015; Ancestry.com The Most Clicked Advertiser”

Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers

There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions. Continue reading “Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers”

FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day

Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9. Continue reading “FTD Sites Top Flowers & Gifts in Paid Search Advertising This Mother’s Day”

Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads

From prom to weddings, men have long been accustomed to renting formalwear for special occasions. But for women, purchasing a prom or wedding dress is far more the norm—or at least it has been.

In what may be another example of a traditional industry being ‘disrupted’, AdGooroo found Rent the Runway, which rents designer dresses and accessories for a variety of occasions, capturing a significant portion of clicks and impressions on popular prom dress keywords this spring, including ‘prom dresses’, ‘plus size prom dresses’, ‘cheap prom dresses’ and ‘short prom dresses’. Continue reading “Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads”