University of Phoenix Leads Online Education Advertisers in Paid Search

Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.

Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school.

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Mortgage Advertising in UK Paid Search

Britain may be in the midst of a housing crisis but paid search advertising for mortgages in the UK is going strong according to new research by AdGooroo.

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Cyber Security & Antivirus Solutions in Paid Search Advertising

With computer hacking in the news on a daily basis lately, and computer viruses and DNS attacks commonplace as well, it’s a good time to look at cyber security in paid search advertising.

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Paid Search Ad Spend for Online Small Business Loans Up 66% from 2014 To 2016

In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.

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Amazon the Most Clicked U.S. Paid Search Advertiser in 2016; Domino’s Cracks Top 10

Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.

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Personal Loan Advertising Spend in Paid Search Jumps 101%; SoFi Leads the Field in Performance

The money lending industry has seen major changes in the post-Great Recession years with the rise of online lending sites that enable borrowers to avoid traditional banks.

In the first of a two-part series on online lenders, AdGooroo has examined paid search advertising for personal loans, a staple of the online lending industry, which are taken out by consumers to pay off credit cards, consolidate debt and make home improvements, among other purposes.

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Amazon Dominated UK Paid Search in 2016

Amazon.co.uk was the leading  paid search advertiser in the UK over the course of the last year according to new rankings released by AdGooroo.

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Flowers, Greeting Cards, Food & Gifts This Valentine’s Day in Paid Search Advertising

ProFlowers and Hallmark are leading a busy field of paid search advertising competitors this Valentine’s Day.

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The Affordable Care Act in Paid Search Advertising – A Retrospective

With the potential repeal of the Affordable Care Act on the horizon, January 31st marked the end of what may be the final open enrollment period for the ACA, popularly known as Obamacare. To evaluate the role of paid search advertising in the ACA, AdGooroo examined U.S. Google desktop text ad activity on 25 Affordable Care Act-related keywords from January 2014, when the new health insurance exchanges launched, though January 2017.

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84 Lumber Wins the Super Bowl in Paid Search Advertising

The game itself may have been a nail-biter, but the Super Bowl was a blow-out in terms of paid search advertising.

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University of Phoenix Leads Online Education Advertisers in Paid Search