Webinar: Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty

Posted by Richard Stokes on November 11, 2010 to CPG, PPC, Webinar

What paid search tactics distinguish successful CPG brands from their less successful counterparts? How can CPG brands break out of "product mode" and engage consumers on the search engines?

In this prerecorded webinar, we'll walk you through the key findings of a recent joint study by Experian Hitwise and AdGooroo and dive into specific practices that define successful CPG search marketers.

We'll cover:

• Who is the most successful CPG brand in paid search?
• The top traffic drivers to CPG brand websites
• Seven management practices every CPG brand must follow to succeed
• A comparison of spend, average CPC, and traffic volumes by brand
• Examples of how successful CPG marketers increase traffic and deepen engagement with consumers by shifting the focus of their campaigns from "brand" and "product" to emotional connections

Interesting in seeing similar strategic insights for your own website? Both AdGooroo and Experian Hitwise offer a free competitive analysis session. Request a session using either or both of the links below:

Request a competitive analysis from AdGooroo
Request a competitive analysis from Experian Hitwise