AdGooroo Video Library

Link Insight

Join Eric Ward as he presents the first module of his private white hat Link Building training class. This session is the first of four-class course available only to AdGooroo strategic partners.
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Join Eric Ward as he presents the second module of his private white hat Link Building training class. This session is the first of four-class course available only to AdGooroo strategic partners.
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You’ve generated a list of potential backlinks for your site – now what? In this live webinar, link building maestro, Eric Ward, will walk you through the steps he takes to request links from other sites. Eric will show you how he finds link targets, cover successful link pursuits, and he’ll even show you example emails. This 60-minute session includes Q&A and will prove valuable for anyone engaged in the day-to-day practice of link building.
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This video presents an introduction to Merit-Based Link Building. In it, we discuss link schemes, how most types of linkspam can be easily detected and discounted, why PageRank doesn't matter, and why quality backlinks count for far more than quantity. This video is strongly recommended for all Link Insight clients.
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This video walkthrough highlights the newest features in Link Insight. The new Spam Analyzer gives you insight into on-page scoring factors. Backlinks can now grouped by domain. In addition, you can discount multiple links from the same domain. You can also save and access your commonly used report filters with a single click.
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This guided video walkthrough highlights the charts and signals displayed on the Link Insight Overview page. We'll dissect the meaning of the signals and show you how to interpret the various charts displayed on the overview.
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This guided video walkthrough highlights the options that Link Insight provides for tracking your link building activities. We’ll show you how to record contact information for your link targets, classify links by status and generate a report of all of your link building activity.
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In Part 2 we'll show you how to configure a brand new Link Insight account. This video also explains Domain Strength, Deep Links, and the interrelationship between on-page and off-page quality scoring factors.
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Display Insight

Display Insight is the world's largest database of continually updated internet advertising. Use it to increase exposure, improve creative, and track competitive activity in the most heavily trafficked websites. This short video shows you how to use the most important features of the service.
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Trademark Insight

An Overview of Search Engine Trademark Abuse (5:03)

Part 1 of this video discusses types of search engine trademark infringement, why it matters, your obligations as a brand manager, and techniques competitors may use to evade detection.
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Introduction to Trademark Insight (6:37)

Part 2 walks you through the Trademark Insight interface. You'll learn how to set up a new account, navigate the reports, and use the toolbar to set date ranges or filter authorized domains from your reports.
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SEM Insight

Tracking and Improving Quality Score (4:52)

The Google AdWords Quality Score formula has become an key determining factor in the success of your campaigns. Quality Score affects your CPC, avg rank, and impression share. In this video, we'll cover the formula and show you ways you can improve your quality score.
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