Using AdGooroo to Diagnose and Fix Impression problems (Part 3)

Posted by Richard Stokes on January 9, 2006 to

Good results so far with the new campaign. Here are our results to date:

Since we've started, coverage has increased from 24% before this exercise to 39% (62% increase). Our AdGooroo ranking has gone from #40 in this category to #3:

Overall site traffic has increased from about 900 visitors/day to around 1,800 (100% increase):

And as a result of the ad copy tests conducted across the top 5 keywords, the site CTR has increased dramatically:

We're still nowhere near our daily recommended budget. We're currently spending $125/day, but Google is recommending around $300/day.

Profitability

We've definitely succeeded in improving our site traffic, but what about our site profitability? We have very good news to report here as well. The following graph shows our daily revenue:

If you've read all three parts of this example, you'll remember that we were originally paying $100/day. In exchange, we were generating around $60/day in revenue. Now, we're spending $125/day, but averaging around $160 in daily revenue. So as a direct results of our management efforts, we've turned this category from being in the red by $1200 per month, to making around $1,050 per month. That's a swing of $2,250/month!

We still have further to go - this was just the beginning. By following the same steps over a longer period of time, the profitability should continue to increase until this site is generating a very healthy revenue stream.