SEM Insight Documentation Center

Welcome to the SEM Insight Documentation Center! This page contains information to help you get the most out of your SEM Insight subscription. If you can't find what you are looking for, please don't hesitate to contact us. We're happy to help!

We have a community powered support forum where you can ask questions, leave feedback and request new features. Join us!

Getting Started

Visit the Getting Started page to learn more about the questions that SEM Insight can answer about your PPC and Natural Campaigns.

Report Guides

Need specific information regarding a statistic or chart in a report you've seen in SEM Insight? Every report available in SEM Insight is throughly explained in the Report Guides section.

Webinars and Videos

We offer free weekly webinars to new and existing users of SEM Insight. Check out the Webinars section for more information. Help via video is also available. Visit the Videos section to see our current offerings.

PPC Campaign Troubleshooter

Uncover an issue in your PPC Campaign? Go go to the PPC Campaign Troubleshooter for ideas on how to fix your campaign.

Report Guides

Here you will find helpful information about all of the reports in SEM Insight. Click on a report name to learn more.

PPC Introduction
Executive Overview
Group Detail Report
Advertiser Detail Report
Keyword Detail Report
Top Ads Report
Compare Advertisers Report
PPC vs Natural Report
Campaign Alerts
Keyword Research Report
Tornado Report

Natural Introduction
Executive Overview
Group Detail Report
Advertiser Detail Report
Keyword Detail Report
Compare Advertisers Report
PPC vs Natural Report

Keyword Group Setup
AdWords Data Import
Enabling Budget Analyzer
Currency Conversion
SEM Insight Data Collection Methods
PPC Campaign Troubleshooter
Managing Your Account
Using the Toolbar
Setting up Saved Reports
Manage Alerts Example Reports (PDF)
Coverage vs Impression Share
AdGooroo Countries Served

Webinars

AdGooroo subscribers are provided with complimentary web training sessions. We offer weekly introductory webinars for SEM Insight and Link Insight. We also offer a bi-weekly intermediate level webinar for SEM Insight. For clients outside the US, we are happy to coordinate a training session at your request.

Training Videos

This is a recorded version of our weekly live SEM Insight New User Webinar. This video highlights everything a new user needs to know in order to get started with SEM Insight. The webinar includes a table of contents to easily skip ahead to desired sections.
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This guided video walkthrough highlights the different options for generating a Keyword Research Report. You’ll learn how to generate a list of your own keywords, which includes keywords you’ve been broad matched to (which is useful for growing your negative match list). You’ll also learn how to generate your competitor’s keyword lists, as well as a list of keywords that are unique to your competitors.
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The chart notes feature enables you to add notes to SEM Insight charts to mark milestones in your PPC Campaign, such as raising and lowering bids, or changing adcopy. This 2 minute guided video walkthrough highlights how to create, edit and delete notes.
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The Guest Access feature for SEM Insight enables users to give read only access to your account. An account with Guest access can log in to your account, but can not make any changes to it. This guided video walkthrough highlights the process of creating an account and giving it guest access.
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The Google AdWords Quality Score formula has become an key determining factor in the success of your campaigns. Quality Score affects your CPC, avg rank, and impression share. In this video, we'll cover the formula and show you ways you can improve your quality score.
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