SEM Insight Features
Stay ahead of the pack with cutting edge PPC and SEO tools to help you drive more traffic, improve quality scores, track keyword rankings, and monitor the competition.
Traffic and Budget Estimates | Advanced Charting | Data Quality | Customer Support and Training
Keyword Research
Instantly generate long lists of niche keyword phrases!
- Reverse engineer keywords based on ad placement
- Generate keywords for an entire industry
- Find keywords for a single competitor
- Complements keywords generated by other tools such as WordTracker or the AdWords keyword tool
Competitive Intelligence
Drill into your competitors’ PPC and SEO campaigns
- Track competing ad copy and split tests (including local ads, Google checkout and Paypal badges)
- Find the most effective standalone ads or mine all visible ad copy for powerful 2-7 word phrases.
- View all landing pages in your industry
- Estimate competitors’ budgets, cost-per-click, daily traffic, and clickthrough rate
- Calibrate our estimates with your historical AdWords campaign data
- Side-by-side competitive benchmarking
PPC Campaign Optimization
Monitor your campaigns for common problems
- Import your Google AdWords campaign data
- View historical campaign statistics
- Find keywords with low coverage (impression share)
- Find keywords where your ads have stopped appearing
- Nightly scanning for over 140 common problems
- Sort keywords with low quality score
SEO Tools
Streamline your SEO processes with advanced tools
- Automatically track your natural rankings (and your competitors') without manual intervention
- Chart historical movements over time
- Estimate your competitors' organic traffic
- Track rankings across 6 search engines and 43 countries
- Side-by-side comparison of any two domains
- Generate Trust & Authority map for any industry
- PPC vs. Organic reporting
Traffic and Budget Estimates
Drill into the real numbers behind search marketing with our patent pending features
- Estimate and chart competitors’ daily budgets
- Import keyword traffic estimates directly from the search engines
- Simulate CPC and monthly spend for any keyword
- View impression share for any advertiser (down to the keyword!)
- Identify missed traffic opportunities
Advanced Charting
Impress clients and stakeholders with persuasive charts not available elsewhere!
- Top 100 Advertisers chart
- Competitive Intensity chart
- Plot share of voice (brand contribution)
- Plot competitors’ ad spends over time
- Historical coverage and average rank
- Tornado Report (Traffic gap analysis)
Data Quality
Our global network and 24/7 Q/A delivers unrivalled data accuracy
- Data collection servers physically located in each of our target countries
- No Geospoofing
- Six search engines: Google, Yahoo!, Bing, Baidu, Ask.com, AOL
- Find keywords with low coverage (impression share)
- Advertising data collected between 12-15x per day (more than 5x the closest competitor)
- 24/7 Quality Assurance
- Live data testing every 15 minutes
- Data collection backed by a full-time team of US engineers
Customer Support and Training
Tired of companies that hide behind email? Take advantage of the best customer support in the industry:
- Each account is assigned a dedicated support representative
- Toll-free phone support: 866-263-9900
- Training included with your subscription
- Online Help Center (new!)
- Certification program available
Did You Know?
Founded in 2004, AdGooroo is the original Search Engine Intelligence company. Our services help over 2,000 global advertisers excel in PPC, SEO, and Display Advertising.
Testimonials
“Based partially on your data, we have moved the site from a no-show, to 5th place, to #1 in a relatively crowded space in a couple of months.”
Scot Robnett
inSite Internet Solution
“Today, our use of AdGooroo tools sets us apart from most agencies”
Mike Lee
Director of Strategic Partnerships
DoubleClick Performics