SEM Insight Data Collection Methods

SEM Insight collects both PPC and Natural data for all keywords. Once a keyword is entered into SEM Insight, it takes 24 hours for data to be displayed in reports.

PPC

SEM Insight collects all ads that were displayed on the first page of sponsored listings. SEM Insight mimics end-user behavior and searches the keywords exactly as entered into SEM Insight; no broad or phrase matching is done.

Natural

SEM Insight collects the first 100 results of natural search. SEM Insight mimics end-user behavior and searches the keywords exactly as entered into SEM Insight; no broad or phrase matching is done.

Data Storage

SEM Insight stores 13 months of historical data for keywords that are entered into the system. However, you will only see data for as far back as you have been monitoring the keyword.

If you entered a keyword into SEM Insight 6 months ago, you will only see 6 months of historical data for that keyword. If you entered a keyword into SEM Insight 36 months ago, you will only see the last 13 months of historical data.