Seasonal Index Charts Hyper-Competitive Keywords

Posted by Richard Stokes on August 2, 2005 to

Tuesday, August 02, 2005

CHICAGO, Aug. 2 /PRNewswire/ -- AdGooroo, LLC (http://www.AdGooroo.com), a Chicago based search engine advertising intelligence company, will unveil its anticipated Seasonal Index tool on August 2, 2005. This index allows search engine advertisers to instantly view the relative level of competition within a keyword group over a sixty-day period, condensing several competitive intelligence tools into a single, revealing chart.

AdGooroo's Seasonal Index tool should prove most useful for search advertisers that depend on seasonal or other periodic variables to maximize their online budgets. Such variables include seasonal travel, retail, sports promotions and public services, among others. Companies competing against a growing number of sophisticated advertisers will be better able to concentrate their budgets on targeted keyword groups, while capitalizing on time-sensitive online marketing campaigns.

The Seasonal Index is shown as a number ranging from 1 to 1000, calculated every day for each client's keyword groups. The Index increases when a select few competitors begin capturing a large percentage of the available impressions; it decreases when an increasing number of competitors have a smaller percentage of the available impressions.

The Seasonal Index makes advertisers aware of sophisticated competitors with effective campaign management, in addition to highlighting smaller, less effective competitors. This allows advertisers to both align their search campaigns with their other marketing efforts as well as identify which keyword groups to capitalize on and at precisely what time.

"Florida travel is an excellent example of how AdGooroo's Seasonal Index will help maximize budgets for pay-per-click advertisers," says Richard Stokes, president of AdGooroo, LLC. "Florida hotel chains often pause their campaigns when they book six or more weeks in advance and resume them when vacancies become available. Using our seasonality data, search campaign managers in this industry can target their budgets with pinpoint accuracy in this competitive landscape."

Hyper-competitive industries such as travel, hospitality, and home lending are expected to benefit most from AdGooroo's Seasonal Index tool. As search engine advertising as a whole continues to become more competitive, AdGooroo continues to provide innovative tools to curb the cost of escalating budgets and increase its clients' return on investment.

About AdGooroo:

AdGooroo is the leading provider of advertising intelligence to search engine marketers. Its proprietary technology tracks all search advertising activity in any given industry, empowering sophisticated agencies and advertisers with competitors' keywords, ad copy, prominence information, daily alerts, and other information needed to generate the highest possible return on advertising investment.

Richard Stokes
President
AdGooroo, LLC
http://www.AdGooroo.com
Phone: 866-263-9900
Email: sales@adgooroo.com