Rocket Clicks & AdGooroo Increase Sam Ash’s Natural Search Traffic and Sales

Quality content and white hat link strategies help increase organic search traffic 15 percent and sales 30 percent for the nation’s second largest musical instrument retailer

CHICAGO & MILWAUKEE, July 22, 2011 – AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, and digital agency Rocket Clicks (www.rocketclicks.com), today announced results of a search engine optimization (SEO) campaign conducted on behalf of musical instrument retailer Sam Ash (www.samash.com).

Through the program, Rocket Clicks employed a two-pronged approach to improve the retailer’s organic search ranking on search engines with the goal of increasing site traffic and making it easier for visitors to find and buy merchandise from Sam Ash. The agency’s approach began with developing highly relevant, unique website content and then utilizing AdGooroo’s Link Insight TM tool to quickly plan and execute a “white hat” link building program. In 6 months after the program began, SamAsh.com experienced a 15 percent increase in organic search traffic and a 30 percent increase in year over year sales for the month of April 2011, in addition to a 29 percent increase in overall sales, which include both phone and e-commerce sales.

“I was surprised by the speed at which we’ve seen results,” said David Ash, Sam Ash CEO. “Rocket Clicks has been very effective in improving our site content, making us more prominent in natural search, and making it easier for customers to find us and make a purchase.”

Rocket Clicks’ content creation strategy focused on overhauling existing content, creating buyers’ guides and how-to articles, and establishing content hubs on topics meaningful to instrument buyers such as electric guitars, home recording, and specific instrument brands and models. Collectively, the new content helps Sam Ash prequalify users, assist customers in their purchase process and generate inbound links from trusted, authoritative sites.
“Overhauling the Sam Ash site with a focus on high quality content has been a key component of our success,” said Max Wellenstein, Director of Organic Search at Rocket Clicks. “In addition, Link Insight’s unique ability to prioritize which links to go for has made us far more effective.”

AdGooroo’s Link Insight presents marketers with a personalized white hat link strategy that identifies the best link opportunities for their specific website, as well as poor quality or potentially harmful links to avoid. The tool continuously seeks out inbound links to a user’s site and as many as nine competitor sites. Link Insight returns tens or hundreds of thousands of potential backlinks and grades each one using renowned link expert Eric Ward’s four simple signals: TrustSignal, SocialSignal, GeoSignal or SpamSignal. The resulting insights provide marketers with a set of potential links that, if obtained, can significantly build a site’s traffic, trust and authority.

“We utilized Link Insight for Sam Ash multiple times each week to check positioning, identify new opportunities and stay on top of competitors’ changes in strategy,” said Wellenstein. “It’s a wonderful tool to avoid the bruises of learning and quickly know which links to go for."

“Many of Sam Ash’s competitors were focused on black hat techniques and webspam sites,” added AdGooroo founder and CEO Richard Stokes. “The success of the Sam Ash campaign is a testament to the value of white hat link building strategies.”

About AdGooroo
AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. Through the company’s powerful suite of on-demand tools, online marketing professionals are able to tap into the world’s largest database of search and display marketing data—comprising 14 search engines and 14 advertising networks across 50 countries—to gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. In addition, AdGooroo tools enable users to proactively monitor the advertising landscape of specific industries, providing marketers with unprecedented insight into their marketplace. Founded in 2004, AdGooroo helps more than 4,000 advertisers and agencies per year build long-term competitive advantage in the areas of paid and organic search, link building, display advertising, business-to-business lead generation and online trademark protection. For more information, visit AdGooroo.com.

About Rocket Clicks
Rocket Clicks is an industry-leading Internet marketing service agency with an international client book. Based in Milwaukee, Wisconsin, Rocket Clicks selectively partners with industry leaders to develop their marketing efforts – seeking immediate ROI while keeping in mind long-term positioning and strategy. Specializing in a premier link building service called "Link Publicity", search engine optimization, and pay per click advertising, Rocket Clicks’ staff leverages the knowledge gained spending their own time and money on internal sites, so that they can increase the online presence of their clients’ businesses.