Is Your PPC Competitive Benchmarking Working?

AdGooroo’s Gregg Hamilton tackles this question in his latest article in Search Engine Watch and shares an instructive real-life example comparing Pottery Barn’s and Bed Bath & Beyond’s paid search campaigns. Check it out here:
Why Competitive Benchmarking is Integral to Paid Search Success

Latest Research

Paid Search Advertising Index - Q2 2016

View the Q2 2016 edition of AdGooroo's Paid Search Advertising Index report, which measures quarter over quarter progress in 14 different categories, including retail (general), apparel, shoes, beauty & cosmetics, consumer electronics, jewelry, flowers & gifts, home furnishings & decor, home improvement, travel comparison sites, hotels & resorts, banking & credit cards, universities and online education, and automotive manufacturers and dealerships.

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