Is Your PPC Competitive Benchmarking Working?

AdGooroo’s Gregg Hamilton tackles this question in his latest article in Search Engine Watch and shares an instructive real-life example comparing Pottery Barn’s and Bed Bath & Beyond’s paid search campaigns. Check it out here:
Why Competitive Benchmarking is Integral to Paid Search Success

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Back To School is Back in Session

Gain key insights into Back-to-School advertising trends and strategies across TV, Radio, Print, Internet Display and Online Video, as well as Paid Search and owned Social Media.

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