Is Your PPC Competitive Benchmarking Working?

AdGooroo’s Gregg Hamilton tackles this question in his latest article in Search Engine Watch and shares an instructive real-life example comparing Pottery Barn’s and Bed Bath & Beyond’s paid search campaigns. Check it out here:
Why Competitive Benchmarking is Integral to Paid Search Success

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Webinar Video: Yahoo! Bing vs. Google -- A Paid Search Metrics Comparison

AdGooroo CEO Richard Stokes discusses the findings of AdGooroo's 2015 report comparing Paid Search performance metrics for the Yahoo! Bing Network and Google. View side-by-side comparisons of Impressions, CTR, CPC, Competition and more across the Retail, Financial Services, Travel, Education, Automotive and Business categories.

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