ADVERTISING INSIGHT: THE ADGOOROO BLOG

AdWords Cost Per Click Rises 26% Between 2012 and 2014

June 26, 2014 · By Jim

Have you been paying more per search click than you used to? So have a lot of advertisers. According to proprietary AdGooroo data, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014. The data measures desktop and tablet for 2014 and desktop only for 2013 and 2012.  Read More »

Travel Advertisers and Paid Search

May 27, 2014 · By Jim

With Memorial Day come and gone, the unofficial start of the 2014 summer travel season is here. That means it’s time for AdGooroo’s annual look at the Travel category and Paid Search.  Read More »

No More Google Paid Search Query Strings? Don’t Panic; There are Alternatives

April 10, 2014 · By Jim

Google just announced it will hide search query data from paid clicks, which will cut off a vital keyword expansion source for savvy PPC marketers. For instance, if a search marketer targeted “credit cards” and the search phrase that led to a site visit was “Barclay’s credit card”, the marketer used to be able to see that and add it to their AdWords campaign to target it more effectively. Not anymore though. Read More »

Auto Manufacturers and Paid Search – Desktop and Mobile

March 27, 2014 · By Jim

Automotive Manufacturers is one of the most competitive categories in Paid Search. According to AdGooroo research, there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period. Read More »