The Super Bowl is arguably the most high profile advertising event in the U.S. today. With so much riding on the big game for advertisers, AdGooroo decided to take a look at who’s leading in Paid Search activity in the final week before Super Bowl XLIX is broadcast. Read More »
AdGooroo research shows that Paid Search spend in the Weight Loss, Exercise and Fitness category has spiked every January since 2011, topping out at more than $10 million last year. Read More »
AdGooroo again examined advertised prices seen in U.S. Google product listing ads for some hot holiday gift items from November 1 to December 1 with an eye toward determining if Black Friday and Cyber Monday really offer the best deals. Read More »
To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1. Read More »
In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics. Read More »
New research from AdGooroo examines Paid Search spending in the United Kingdom during the first half of this year.
From January to June 2014, advertisers spent a total of £783 million on Desktop/Tablet Paid Search advertising, not counting Mobile Search or Product Listing Ads. The vast majority of the Paid Search advertising expenditure—£742 million—went to U.K. Google AdWords, with an additional £41 million going to the U.K. Yahoo! Bing Network. Read More »