Grocery Advertising is Exploding in Paid Search – Walmart Leads but Will Amazon-Whole Foods Change the Market?
It’s been one week since Amazon announced its purchase of Whole Foods, and much of the speculation on how the move will affect the U.S. grocery industry has been centered on online grocery ordering and home delivery.
To explore this topic in paid search advertising, AdGooroo examined U.S. Google desktop text ad activity on 124 non-branded grocery store and grocery delivery keywords from June 2016 through May 2017, including terms such as ‘grocery store’, ‘groceries delivery’, ‘grocery delivery service’, ‘online grocery shopping’ and ‘supermarket’.
Paid Search Advertising Spend on DNA Testing & Genealogy Grows 81% Since 2015; Ancestry.com The Most Clicked Advertiser
Deodorant Among Most Expensive Consumer Product Keywords in Paid Search; Unilever Brands Top Deodorant Advertisers
There was a surprise in AdGooroo’s recent ranking of the most expensive consumer product keywords in paid search. Namely, deodorant and antiperspirant keywords occupied more than half of the top 20 positions.
Ahead of Mother’s Day this year, AdGooroo examined U.S. Google desktop text ad and product listing ad activity on 1,576 non-branded flowers & gifts keywords in the 30-day period from April 10 through May 9.
Prom Dress Advertising in Paid Search: Rent The Runway vs. Retailers; JJ’s House Leads All in Text Ads & Product Listing Ads
From prom to weddings, men have long been accustomed to renting formalwear for special occasions. But for women, purchasing a prom or wedding dress is far more the norm—or at least it has been.
In what may be another example of a traditional industry being ‘disrupted’, AdGooroo found Rent the Runway, which rents designer dresses and accessories for a variety of occasions, capturing a significant portion of clicks and impressions on popular prom dress keywords this spring, including ‘prom dresses’, ‘plus size prom dresses’, ‘cheap prom dresses’ and ‘short prom dresses’.
Driven by for-profit schools, education is a robust category in paid search advertising, accounting for an average of $1.2 billion per year on U.S. Google from 2014 through 2016, according to AdGooroo data.
Of this total, nearly one quarter of total spend (24%) came from the online education subcategory, through which students take courses from their computer exclusively rather than attend class in person at a brick-and-mortar school.
In the second of a two-part series on the online lending industry’s use of paid search advertising, AdGooroo has examined advertising for online small business loans, which have emerged as an alternative to traditional bank loans in the years since the Great Recession.
Online retail giant Amazon was the leading paid search advertiser in the United States in 2016 according to new research from AdGooroo, which ranked the top 20 U.S. paid search advertisers based on U.S. Google desktop text ad clicks on the top 50,000 keywords from January through December last year.