ADVERTISING INSIGHT: THE ADGOOROO BLOG

Cheap Flights & Other Top Travel Keywords in Paid Search

May 19, 2015 · By Jim Leichenko

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend. Read More »

Mother’s Day 2015 – Flowers & Gifts in Paid Search

May 07, 2015 · By Jim Leichenko

More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.

Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Read More »

Tax Advertising in Paid Search

April 14, 2015 · By Jim Leichenko

Tax preparation advertisers are working down to the wire to win consumers’ business ahead of the April 15 deadline to file federal income tax returns. And they’re using Paid Search to help do it. Read More »

Expedia vs. Priceline in Paid Search

March 05, 2015 · By Jim Leichenko

In recent years the online travel booking industry has largely consolidated into a battle between two behemoths, Expedia, Inc. and The Priceline Group. Read More »

Post-Super Bowl – Share of Voice in Paid Search

February 03, 2015 · By Jim Leichenko

Last week we looked at which advertisers were leading in Share of Voice on 164 Super Bowl-related keywords on U.S. Google AdWords. This week we decided to see who’s controlling the conversation after the big game by looking at U.S. Google Paid Search Text Ad activity on the same keywords on Monday, February 2 Read More »