Expedia vs. Priceline in Paid Search

March 05, 2015 · By Jim Leichenko

In recent years the online travel booking industry has largely consolidated into a battle between two behemoths, Expedia, Inc. and The Priceline Group. Read More »

Post-Super Bowl – Share of Voice in Paid Search

February 03, 2015 · By Jim Leichenko

Last week we looked at which advertisers were leading in Share of Voice on 164 Super Bowl-related keywords on U.S. Google AdWords. This week we decided to see who’s controlling the conversation after the big game by looking at U.S. Google Paid Search Text Ad activity on the same keywords on Monday, February 2 Read More »

Top Paid Search Advertisers, Thanksgiving Through Cyber Monday

December 03, 2014 · By Jim Leichenko

To gauge the top advertisers in Paid Search over the key Thanksgiving weekend shopping period, AdGooroo examined Text Ad and Product Listing Ad spend on 2,856 top retail keywords (based on ad spend) for U.S. Google Desktop/Tablet and Mobile Search from Thanksgiving, November 27, through Cyber Monday, December 1. Read More »