Interesting article from Mobile Marketer discussing Amazon’s advantage over Walmart in paid Mobile Search. It’s based on AdGooroo’s Top Mobile Search Advertisers blog post and it prompted us to do a little more digging on why Amazon’s Mobile Search program is outperforming rival Walmart’s. Read More »
AdGooroo is excited to announce we are now offering Paid Search and SEO data for Brazil in Industry Insight, our powerful search marketing dashboard. Read More »
AdGooroo’s parent company, Kantar Media, today announced a new partnership with IBOPE Media, Latin America’s largest media research company Read More »
Between January and March last year, 780 advertisers spent $1.8 million sponsoring 153 Super Bowl-related keywords on Google AdWords. Read More »
According to AdGooroo’s database of search advertising activity, over 1.5 million companies advertised on search engines in the US in December. It is not surprising to note that a majority of these firms used Google AdWords. What may be unexpected news however is that over 45% of them can now be found on Yahoo! Bing Network. Read More »
AdGooroo’s newly relaunched SEM Insight now offers the ability to view data in three different timeframes: daily, weekly and monthly. Read More »
Advertised Prices 19% Higher on Black Friday & 18% Higher on Cyber Monday Than First Three Weeks of November
With all the hoopla surrounding Black Friday and Cyber Monday in recent years, it seems consumers have been conditioned to believe they’re getting the best sale prices on those days. But are they really?
AdGooroo’s look at the average price advertised for five hot products in Google’s Product Listing Ads this November suggests that consumers might actually be better off shopping earlier in the month. Read More »
With no end in sight to the debate over the Affordable Care Act (ACA), commonly known as Obamacare, AdGooroo decided to take a look at Paid Search activity surrounding the controversial law.
To do so, we examined Google AdWords activity on 25 keywords containing the words “Obamacare” or “Affordable Care Act” from January to October 2013. During this time, we found 860 advertisers collectively spending an average of $226,000 per month on such terms.
The question is, exactly who is advertising on the new law and why? Read More »