ADVERTISING INSIGHT: THE ADGOOROO BLOG

No More Google Paid Search Query Strings? Don’t Panic; There are Alternatives

April 10, 2014 · By Jim

Google just announced it will hide search query data from paid clicks, which will cut off a vital keyword expansion source for savvy PPC marketers. For instance, if a search marketer targeted “credit cards” and the search phrase that led to a site visit was “Barclay’s credit card”, the marketer used to be able to see that and add it to their AdWords campaign to target it more effectively. Not anymore though. Read More »

Auto Manufacturers and Paid Search – Desktop and Mobile

March 27, 2014 · By Jim

Automotive Manufacturers is one of the most competitive categories in Paid Search. According to AdGooroo research, there were 177 automotive manufacturer sites sponsoring keywords on U.S. Google Desktop/Tablet in January and February this year. Of those, the top 20 sites (representing approximately 11%) drove 81% or 11.7 million of the 14.4 million paid search clicks in the category during the period. Read More »

The Super Bowl and Paid Search

January 30, 2014 · By Jim

Between January and March last year, 780 advertisers spent $1.8 million sponsoring 153 Super Bowl-related keywords on Google AdWords. Read More »

Bing Nearing 50% Adoption Among US Paid Search Advertisers

January 27, 2014 · By Rich

According to AdGooroo’s database of search advertising activity, over 1.5 million companies advertised on search engines in the US in December. It is not surprising to note that a majority of these firms used Google AdWords. What may be unexpected news however is that over 45% of them can now be found on Yahoo! Bing Network. Read More »