In anticipation of Black Friday, the ‘official’ kickoff to the holiday shopping season, AdGooroo examined Paid Search activity during the first three weeks of November in one of the most popular holiday gift categories, Consumer Electronics. Read More »
New research from AdGooroo examines Paid Search spending in the United Kingdom during the first half of this year.
From January to June 2014, advertisers spent a total of £783 million on Desktop/Tablet Paid Search advertising, not counting Mobile Search or Product Listing Ads. The vast majority of the Paid Search advertising expenditure—£742 million—went to U.K. Google AdWords, with an additional £41 million going to the U.K. Yahoo! Bing Network. Read More »
If you plan to dress as a Disney-owned character on Halloween night, you are likely going to find it’s a small world after all. AdGooroo examined 1,128 Halloween costume keywords for Text Ads and Product Listing Ads on U.S. Google AdWords Desktop/Tablet from August to September this year and found that 31% of all Paid Search spend for the keyword group was for a Disney-owned character. Read More »
Today AdGooroo announced the addition of new Product Listing Ad (PLA) data to our SEM Insight™ service, including the ability to view competitors’ spend estimates and campaign performance stats like CPCs and CTRs.
Keeping in that spirit, we decided to look at recent PLA campaign performance to gauge which advertisers have the most momentum heading into the Holiday Season. Read More »
With the fourth quarter almost here, AdGooroo decided to examine advertising for a sure-fire hot holiday gift item, mobile devices, on what will likely be the preeminent holiday search marketing medium, Google’s Product Listings Ads (PLAs) a.k.a. Google Shopping Campaigns. Read More »