ADVERTISING INSIGHT: THE ADGOOROO BLOG

The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

August 06, 2015 · By Jim Leichenko

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years.  Read More »

Eye Care Advertising and Paid Search

July 29, 2015 · By Jim Leichenko

Back To School shopping conjures up images of new clothes, text books, school supplies and dorm items, but it’s also a time when parents schedule eye exams and purchase new glasses and contacts for their children ahead of the new school year. Read More »

Apparel and Paid Search – Q1 2015

June 29, 2015 · By Jim Leichenko

For the first quarter of 2015, AdGooroo examined Paid Search advertising activity on the Top 1000 Apparel Keywords based on U.S. Google AdWords spend. Read More »

Cheap Flights & Other Top Travel Keywords in Paid Search

May 19, 2015 · By Jim Leichenko

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend. Read More »

Mother’s Day 2015 – Flowers & Gifts in Paid Search

May 07, 2015 · By Jim Leichenko

More than two-thirds of consumers will purchase flowers for mom this Mother’s Day, totaling some $2.4 billion, according to the National Retail Federation.

Flowers & Gifts retailers, naturally, are trying to get their share of this windfall via Paid Search advertising campaigns. Read More »

Tax Advertising in Paid Search

April 14, 2015 · By Jim Leichenko

Tax preparation advertisers are working down to the wire to win consumers’ business ahead of the April 15 deadline to file federal income tax returns. And they’re using Paid Search to help do it. Read More »