Black Friday Started Last Week in Paid Search

October 07, 2015 · By Jim Leichenko

If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search advertisers started advertising for Black Friday in earnest the week of September 27—two full months earlier.   Read More »

Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

September 10, 2015 · By Jim Leichenko

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google. Read More »

UK Apparel Advertising in Paid Search Up 23% in 2015

September 01, 2015 · By Jim Leichenko

AdGooroo’s latest research report examines Paid Search advertising by the Apparel industry in the United Kingdom. Specifically, we looked at Desktop Text Ad activity on the top 2,288 Apparel keywords on, ranked by total ad spend. Read More »

The Most Expensive Keywords in Paid Search, by Cost Per Click & Spend

August 06, 2015 · By Jim Leichenko

Way back in October 2009, AdGooroo found that the keyword ‘mesothelioma’ was the most expensive keyword in paid search, costing an average of $99.44 per click. We recently returned to that subject and found things have both changed and stayed the same in the ensuing years.  Read More »

Eye Care Advertising and Paid Search

July 29, 2015 · By Jim Leichenko

Back To School shopping conjures up images of new clothes, text books, school supplies and dorm items, but it’s also a time when parents schedule eye exams and purchase new glasses and contacts for their children ahead of the new school year. Read More »

Apparel and Paid Search – Q1 2015

June 29, 2015 · By Jim Leichenko

For the first quarter of 2015, AdGooroo examined Paid Search advertising activity on the Top 1000 Apparel Keywords based on U.S. Google AdWords spend. Read More »

Cheap Flights & Other Top Travel Keywords in Paid Search

May 19, 2015 · By Jim Leichenko

‘Cheap, cheap’ is not the sound of the birds returning this spring, it’s the mantra of American travelers.  AdGooroo examined Desktop Text Ad activity on 50,000 travel-related keywords on U.S. Google from January to April 2015 and found nearly 3,600 keywords containing the word ‘cheap’, including four in the Top 20 keywords based on Paid Search spend. Read More »