Who Will Rule Black Friday in Paid Search Advertising?

November 19, 2015 · By Jim Leichenko

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Read More »

Fantasy Football Ad Spend Deflates in Paid Search

October 15, 2015 · By Jim Leichenko

Judging by media buzz, ubiquitous TV advertising and consumer enthusiasm, 2015 is shaping up to be the year of Fantasy Football, the game of statistics that allows the average fan to become the GM of their own hand-selected team. Read More »

Black Friday Started Last Week in Paid Search

October 07, 2015 · By Jim Leichenko

If it seems like Black Friday sales start earlier and earlier each year, you may be right. Although Black Friday always falls on the fourth Friday in November, which is the 27th this year, Paid Search advertisers started advertising for Black Friday in earnest the week of September 27—two full months earlier.   Read More »

Apparel in Paid Search – How Do the U.S. and U.K. Markets Compare?

September 10, 2015 · By Jim Leichenko

Last week we looked at Apparel advertising in Paid Search in the United Kingdom, analyzing Desktop Text Ad activity on the top 2,288 Apparel-related keywords on from January through July 2015. To provide a comparison with the U.S. market, we also examined the same number of top Apparel keywords for the U.S., 2,288, during the same time period on U.S. Google. Read More »