ADVERTISING INSIGHT: THE ADGOOROO BLOG

Streaming Video Wars in Paid Search

In April Amazon began offering a monthly membership to its Prime Video streaming service in a move that has been widely viewed as a direct challenge to Netflix and Hulu.  

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John Lewis and Amazon Lead U.K. Home Décor in Paid Search

AdGooroo recently looked at Paid Search Advertising for the Home Décor retail sector in the United Kingdom, specifically examining Google.co.uk desktop text ad activity on 500 top, non-branded Home Décor keywords in the U.K. market from January 2015 through January 2016.

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Sorry Dad, Mom is #1: Father’s Day vs. Mother’s Day in Paid Search Advertising