Doritos Crunches Super Bowl Competition in Paid Search

February 03, 2016 · By Jim Leichenko

This will be the tenth and final year for Doritos’ “Crash the Super Bowl” campaign, the contest that gives fans the chance to have their homemade Doritos commercial aired during the game’s television broadcast. And according to AdGooroo data, the brand has been pulling out all the stops to promote the contest via Paid Search advertising. Read More »

Who Will Rule Black Friday in Paid Search Advertising?

November 19, 2015 · By Jim Leichenko

With Black Friday a little more than a week away, AdGooroo examined Paid Search activity in the retail category over the past month with an eye toward anticipating who will be on top over this key holiday shopping weekend.   Read More »