ADVERTISING INSIGHT: THE ADGOOROO BLOG

Affiliate Sites Siphon 27% of Paid Search Clicks on Online Dating Keywords

All is fair in love and war…and paid search advertising.

From September 1 through November 12, AdGooroo analyzed paid search clicks on 164 non-branded online dating keywords, including ‘dating sites’, ‘online dating’ and ‘best dating site’. During the period, we found the majority of the 775 advertisers sponsoring the keyword group offered online dating, meetup or matchmaking services, yet three of the top four most clicked advertisers were actually affiliate sites that drive traffic to advertiser sites for a fee. 

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Costco Enters Grocery Delivery War in Paid Search Advertising

A new player has emerged in the online grocery wars being fought on the search engines—Costco. From October 27 through November 9, AdGooroo found Costco second only to Instacart in U.S. Google desktop text ad clicks and impressions on 38 grocery delivery-related keywords, including ‘grocery delivery’, ‘online grocery shopping’ and ‘grocery delivery services’. 

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Yahoo! Takes Over Key Retail Categories on Google Mobile Paid Search

It has only been a few months since Yahoo! was purchased by Verizon in June, but the company is making some bold moves in paid search advertising. Namely, since September 12 Yahoo! has been quietly taking over a number of key retail categories in Google mobile search, sponsoring text ads that drive consumers to its Yahoo! Shopping pages, where they are shown Yahoo’s own text ads and product listing ads.

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Back To School 2017 in Paid Search Advertising

On the cusp of September, AdGooroo has examined Back To School paid search advertising over the last month, analyzing U.S. Google desktop text ad and product listing ad clicks on 278 non-branded Back To School-related keywords from July 29 through August 27.

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Affiliate Sites Siphon 27% of Paid Search Clicks on Online Dating Keywords