Resolution Media enhances client performance using AdGooroo

Posted by Richard Stokes on December 9, 2004 to

Thursday, December 09, 2004
Resolution Media Enhances Client Performance Using AdGooroo, an Innovative SEM Service That Tracks Every Competitor in a Given Industry

CHICAGO, Dec. 9 /PRNewswire/ -- Today, Resolution Media, a leading Search Engine Marketing Firm (SEM), teamed up with AdGooroo, an innovative SEM technology developed to fill the AdWords intelligence void.

Resolution Media is a direct marketing search services firm, providing their clients with strategy, development and execution for paid search campaigns, search engine optimization (SEO) and other complimentary interactive marketing consulting services. "Working with AdGooroo seemed like a natural choice for us," said Tony Bombacino, Resolution Media’‘s vice president of marketing and client services (http://www.ResolutionMedia.com). "We’‘re always looking for cutting-edge technologies that help meet and exceed our clients’‘ goals."

AdGooroo’‘s service provides radar-like charts that plot out every competitor in a given industry. SEM agencies and individual AdWords advertisers alike can exploit AdGooroo’‘s ability to provide instant industry maps, easy trademark searches, gain access to the competition’‘s ad archives, create side-by-side comparisons, and more. These unique tools allow advertisers to make smarter, more profitable campaign decisions.

"When we developed AdGooroo, we knew that it would push the search engine marketing envelope," said Richard Stokes, President of AdGooroo LLC (http://www.AdGooroo.com). "Resolution Media has always been a leader in their industry," he added. "Not only are we pleased to be working with them, I think that this further exemplifies their commitment to providing their clients with the tools to succeed in this industry."

Bombacino is quick to point out that AdGooroo isn’‘t meant to replace other "best of breed" bid management technologies, but rather complement them. "Our team takes a portfolio approach to managing and optimizing our clients’‘ search engine marketing campaigns, meaning that it’‘s important to understand key metrics down to the individual keyword level. AdGooroo’‘s ability to identify and track ‘‘orphaned terms’‘ will allow us to pinpoint missed opportunities and assess where competitors are stealing share."

As an industry leader, Resolution Media is among the first SEM agencies to utilize AdGooroo’‘s unique benefits. Both companies are sure to profit, providing their clients with the industry’‘s most comprehensive marketing approach.

About Resolution Media:

Resolution Media is a direct Marketing Search Services Firm. We provide our clients with strategy, development, and execution of paid search campaigns; search engine optimization, along with merchandising and customer experience analysis to connect and improve their search investments. We utilize our direct marketing expertise to deliver a centralized solution for leveraging all facets of search engine marketing. Working directly with marketers, agencies and partners, we provide dedicated resources to meet and exceed their search marketing goals.

About AdGooroo:

AdGooroo is the world’‘s first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition.