Report: PPC Tornado Report

The Tornado Report provides a graphical representation of an advertiser's captured and missed impressions (by keyword) for a specific keyword group and date range. This report is great for seeing where you are missing the most impressions.

Keywords are displayed by estimated search volume, those having the highest appear at the top of the report. Each keyword is represented with a bar that has two colors: the blue section represents the number of estimated captured impressions, and the orange section represents the number of estimated missed impressions.