Report: Natural Keyword Detail

The Keyword Detail section provides data around how advertisers show in the Natural Search results for a specific keyword in your keyword group during the given date range on a specified engine.

Note: You can change the keyword being reported on by changing the drop down menu featured in the tool bar.

Keyword Search Results Tab

The Keyword Search Results tab shows all advertisers showing in the first ten pages of natural search results for a keyword.

The following terms are displayed:

• Advertiser: Advertiser showing a listing on specified keyword
• URL: Natural Search listing destination page
• Rank: Most recent natural search position recorded by AdGooroo for this advertiser/keyword combination
• Estimated Monthly Clicks: Estimated monthly clicks captured at current position
• Weekly: Weekly change in rank
• Monthly: Monthly change in rank
• Last Check: The most recent day that AdGooroo scraped for specific keyword
• Max Rank: The highest position we found that advertiser showing in the natural search results for specified keyword, over the past 30 days.

To the left of each keyword row, you will see a chart icon and a double window icon.

Chart Icon
When you click the chart icon, a graph showing the change in Natural Ranking for the specific selected advertiser/keyword combination will open in a new window. You can add other competitors to this graph to compare change in rank for the keyword by choosing an advertiser from the "Compare against competitor" drop down menu and clicking the "Add" button. To remove any added competitors, you can click the red X icon and the graph will refresh. An example chart is below.

Double Window Icon
When you click the double window icon, a new window will open with the search results page for the specified search engine/keyword combination.