The Group Detail report provides data around all advertisers found with a natural listing on the first ten pages of natural search results, on one or more of the keywords in your keyword group in the past 30 days. The 30 day date range can be changed using the toolbar.

Overview Tab | Overall Rankings Tab

Overview Tab

Natural Rankings Graph
The Natural Rankings graph charts competitors we saw with a natural listing on the first ten pages of natural search results for one or more of the keywords in your keyword group.

Top Domains by Impression Graph
The Top Domains by Impression graph charts the top ten advertisers by estimated captured impressions in natural search for the selected keyword group.

Top Domains by Clicks Graph
The Top Domains by Clicks graph charts the top ten advertisers by estimated captured clicks in natural search for the selected keyword group.

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Overall Rankings Tab

The Overall Rankings tab lists competitors we saw with a natural listing on the first ten pages of natural search results for one or more of the keywords in your keyword group. For each advertiser, their Coverage and Rank for the keyword group is provided.

The following terms are displayed:

• Domain: The domain for which data is being displayed.
• Coverage %: The percentage of keywords in the selected keyword group that are found in the top 100 natural search results.
• Avg Position: The average rank of keywords in the keyword group.
• # Keywords: The number of keywords that are displayed in the top 100 natural search results.
• Estimated Monthly Impressions: The estimated number of impressions all keywords in the keyword group received in the 30 days prior to the date selected in the toolbar.
• Estimated Monthly Clicks: The estimated number of clicks all keywords in the keyword group received in the 30 days prior to the date selected in the toolbar.

  
  

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