Report: Natural Executive Overview

The SEM Insight Natural Reporting Executive Overview shows a quick snapshot of your keyword group’s competitive landscape.

The following terms are displayed:

• First Page Impressions: The total amount of estimated impressions for all keywords in the selected keyword group that are in the top 10 natural search results (#1-10)
• Second Page Impressions: The total amount of estimated impressions for all keywords in the selected keyword that are on the second page of natural results (#11-20). The impression number displayed is discounted by 85% of the actual second page impression number.
• Missed Impressions: This is calculated by subtracting the first and second page impressions from the total estimated search volume. Third (and subsequent) page rankings are not included in this calculation as traffic tends to be negligible beyond the second page.
• Search Volume: The number of searches for all keywords in the keyword group. This number is provided by the search engine.
• Clicks: The number of clicks that ads for the advertiser received.
• Clickthrough Rate: The percentage of people that saw an ad and clicked on it.
  Calculation: Clicks/Captured Impressions
• Keyword Coverage: The percentage of keywords in the selected keyword group that are found in the top 100 natural search results.
• Top 100 Rankings: The number of keywords that are found in the top 100 natural search results
• Top 10 Rankings: The number of keywords that are found in the top 10 natural search results
• Top 3 Rankings: The number of keywords that are found in the top 3 natural search results

Trust/Authority Graph
The Trust/Authority graph charts competitors we saw with a natural listing on the first ten pages of natural search results for one or more of the keywords in the keyword group during a selected date range. You are able to customize advertiser icons for ease of reporting and show/hide advertisers as needed.

Top Ranked Keywords
The Top Ranked Keywords section highlights keywords in the keyword group that have the highest ranking in the natural search results for the selected search engine and region.

Top Natural Competitors
The Top Natural Competitors section highlights advertisers that are capturing the greatest number of natural clicks (estimated) for the keywords in the keyword group for the selected engine and region.