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Publicis Agencies Partner With AdGooroo For Search Insights

CHICAGO, August 6, 2007 - Publicis Groupe, (NYSE: PUB), the fourth largest communications group in the world, today announced that it will partner with premiere search engine marketing (SEM) intelligence agency AdGooroo to further strengthen its data resources. AdGooroo will provide Publicis Groupe entities such as SMG Search, Digitas, Moxie Interactive and Publicis Groupe Media (inclusive of Starcom MediaVest Group and ZenithOptimedia) with unique search query and trend data that will enable them to more closely monitor consumer trends.

"Search data is central to unlocking consumer insights," said Denuo President Nick Pahade, who also serves as executive director of digital development at Publicis Groupe Media. "AdGooroo's clear methodology and hunger for actionable insights will drive our ability to identify valuable search trends."

AdGooroo automates a number of competitive intelligence and data collection tasks, contributing heavily to the processes of strategic campaign analysis, testing, and optimization. AdGooroo products - including keyword optimization and competitive intelligence tools - support strategic decision-making and provide structure and direction for managing campaigns across platforms - not just those related to search marketing.

"Today's advanced digital and traditional marketing campaigns require sophisticated tools to help marketers understand share of voice and other competitive intelligence measures," said AdGooroo CEO Gary Allen. "I've been working closely with Steve Governale of SMG Search, Steven Kaufman with Digitas and Andrew Lovasz at Moxie Interactive to ensure that our tools help them deliver unprecedented search insights, competitive analysis and operational efficiencies to their clients.

Publicis Groupe provides its clients with a wide range of communications and marketing support across industries. Recognizing the growing importance of search-based and integrated marketing campaigns, these identified Publicis Groupe entities will leverage AdGooroo's competitive intelligence and other keyword tools that provide a strategic context for evaluating and refining branding-based search campaigns, as well as how they connect with offline executions across platforms.

About Publicis Groupe

Publicis Groupe is the world's fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe's activities cover advertising, through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas; relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications.

About AdGooroo

AdGooroo provides online marketers and agencies search engine marketing tools that deliver actionable insights to help them rise above the competition and build a long-term competitive advantage.

Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its SEM Insight, Natural Rankings and Trademark Monitoring products. AdGooroo products leverage access and automation to provide paid search, natural search and trademark monitoring insights, shedding light on competitors' keywords, ad copy, campaign statistics and more. Top agencies and big brand advertisers leverage AdGooroo's keyword search tools and other unique products for search engine marketing success. For more information, visit AdGooroo.com.

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Contacts:

Kraig Smith
PReturn Inc.
312.432.9405
ksmith@preturn.com

Mary DeBrunner
SMG Marketing Communications
312.220.3069
mary.debrunner@smvgroup.com

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