AdGooroo Trademark Insight™

Monitor Your Brand on the Search Engines!

  • Find advertisers bidding on your brand terms
  • Track usage of your brand name within PPC ads
  • Defeat geo-targeting and dayparting evasion strategies
  • Generate complaint letters
  • 24/7 monitoring of 6 search engines in 20 countries
  • Deep analysis of over 155 ad servers and affiliate networks

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Are Other Advertisers Using Your Brand Name?

Most companies do nothing to stop competitors and affiliates from advertising on their brand terms because of the difficulty in identifying offending ads. AdGooroo's 24/7 automated brand monitoring service solves this problem by identifying those advertisers who are bidding on or using your brand terms in their ad copy.

Use our global network to eliminate tedious, manual processes and defeat evasion strategies such as geo-targeting and dayparting. This service arms you with daily alerts, executive summaries, day-by-day incident records, and automated complaint forms. Protecting your company's brand name has never been easier.

Ready to get started? Create a free account now!

Deep scan ads from over 155 ad servers and affiliate networks, including:

It Pays to Protect Your Brand Terms

Brand terms are among the most profitable and highest converting keyword phrases in any search campaign. Taking steps to prevent competitive bidding and unauthorized usage in ad copy can significantly increase online revenues and make it more difficult for competitors to siphon off your best customers.

However, identifying potential trademark infringement is a tedious and error-prone process. Before AdGooroo Trademark Insight, the only way to identify competitive use of your terms was to hire someone to manually click on one search engine page after another while looking for infringing ads. That person is often a highly-skilled campaign manager or a highly-paid associate at your company's law firm.

With Trademark Insight, you can tap into the power of our global network to increase revenues even while cutting down on these manual processes!

Trademark Insight™ Features

  • 24/7 monitoring of your brand terms on 6 search engines in over 20 countries
  • Track all competitors bidding on your terms
  • Find all ad copy which contains your brand name
  • Identify ad servers or even individual affiliates (affiliate tracking codes are supported for over 155 different networks!)
  • View copy and average position of competing ads
  • Filter authorized third parties from reports
  • Identify affiliates and other companies who run ads which look identical to yours New!

Licensing and Support

Each AdGooroo Trademark Insight license allows you to monitor up to 200 variations of a single trademark on all search engines and regions that AdGooroo supports. One license is required per brand or product. There are no per-user fees ("seat licenses") - multiple users are allowed to access AdGooroo at no additional charge.

Volume discounts are available for agencies who wish to provide this service for multiple clients or for advertisers with multiple trademarks.

Trademark Insight comes with one-on-one or group training, toll-free and email customer support, and an online knowledge base to help answer any questions you may have about the service.

Training Videos:

AdGooroo Trademark Insight Overview - Part 1 AdGooroo Trademark Insight Overview - Part 2
 
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Screenshots

Overview ChartsThe Trademark Insight overview charts show both historical trends and the current distribution of bidding incidents. Executive OverviewThe Executive Overview report breaks out bidding and ad copy incidents by term, advertiser, ad server, or affiliate. Keyword Bidding ReportThe Incidents by Term report uses a convenient drill-down interface to show you advertisers who have been found bidding for your trademarks during the selected time period. Information such as estimated impressions, CPC, coverage, and average position are also included. Filter known domainsTrademark Insight allows you to filter known domains from all reports. This list usually includes subdomains, partner sites, and affiliates. Landing Page ReportThe Landing Page report shows you all unique destination URLs for each trademark term. This can be used to distinguish affiliates with identical ads from one another or to further investigate their landing pages. Affiliate TrackingTrademark Insight reports also mine destination URLs in an effort to identify individual ad servers and affiliates. In this screenshot, we've drilled down into a single affiliate's ad copy. Trademark Insight recognizes over 155 ad servers and affiliate networks (additional networks can be added upon request.) Ad Copy IncidentsAdGooroo continually updates its database and searches for use of your terms within competing ad copy - even in keywords you may not be aware of. Shown here are all uses of a Pharmaceutical trademark which can be attributed back to a DoubleClick ad server. Historical ChartsIt's often useful to look back over historical results to view a competitor's bidding activity. This information is available in both AJAX charts as well as standalone reports.
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