Prevent unauthorized use of your trademarks from harming your brand

Is trademark infringement on the search engines harming your brand? Most companies do nothing to stop it because of the time and labor involved. AdGooroo's 24/7 automated trademark monitoring service solves this problem by identifying those advertisers who are bidding on or using your trademarks in their ad copy. This service arms you with daily alerts, executive summaries, day-by-day infringement records, and automated complaint forms. Protecting your company's brand name has never been easier.

Why Does Trademark Infringement Matter?

Taking active steps to prevent unauthorized use of your trademarks will help you to:

• Increase your online revenues
• Increase traffic to your own website instead of losing it to competitors and affiliates
• Protect your brand equity
• Reduce customer confusion resulting from copycat sites

As valuable as these benefits may be, protecting your trademarks is a tedious process that consumes you or your employees' valuable time. Until recently, the only way to identify trademark infringement was to hire someone to manually click on one search engine page after another while looking for infringing ads. Sometimes that person is a highly-skilled campaign manager, but often it's a highly-paid associate at your company's law firm.

AdGooroo solves this problem and saves your company time and money. Our automated agents monitor all search engine advertising on a 24/7 real-time basis and alert you to all unauthorized trademark use. AdGooroo automatically records all infringement and produces both executive and detail-level reports suitable for legal documentation. It will even automatically generate infringement complaints ready for submission to the search engines!

Why choose an automated trademark monitoring service?

• Time and Cost Savings - AdGooroo frees up many hours of yours or your employees' time by both eliminating the need for exhaustive, manual searches and automatically creating infringement complaint letters.
• Thorough Results - AdGooroo can search hundreds or even thousands of keywords a week. We monitor both Google and Yahoo in the US, UK, and Japan.
• Accuracy - Our agents continually monitor the search engines 24 hours a day. AdGooroo even catches offenders who try to escape detection with exact matching, regional targeting, or day-parting.
• Timely Reporting - You will receive daily email alerts of all infringement incidents occurring in the past 24 hours.
• Instant Complaint Letters - AdGooroo will automatically create well-documented and error-free complaint letters suitable for submission to the search engines.
• Reduced Legal Exposure - Negligence in protecting trademarks may hinder your company's ability to exercise legal control over its intellectual property in the case of a dispute. Using AdGooroo to combat trademark infringement demonstrates your company's commitment to protecting its valuable IP.

Licensing

Each AdGooroo Trademark Insight license allows you to monitor up to 200 variations of a single trademark on all search engines and regions that AdGooroo supports. One license is required per trademark. Volume discounts are available for agencies who wish to provide this service for multiple clients or for advertisers with multiple trademarks.

Trademark Insight Features

• Identify which companies are bidding on your trademarked keywords
• Find unauthorized trademark usage within ad copy
• Generate detailed reports by keyword or advertiser
• Break out incidents by ad server or even individual affiliates!
• Sort all reports by number of bidding or ad copy incidents
• Maintain a historical record of bidding incidents broken out by date
• Defeats evasion strategies such as exact matching, day-parting, and regional targeting
• Track Google, Yahoo, MSN, Baidu, AOL, and Ask.com in 14 different countries
• Automatically generate infringement complaint letters in a format compliant with search engine policies
• Filter out marketing partners who are authorized to use your trademarks

Technical Support

AdGooroo strives to provide the best customer support in the industry. All Trademark Insight customers are assigned a dedicated account representative and receive access to the following support options for no additional charge:

• Telephone Support (toll-free 866-263-9900)
• 24/7 Email Support
• Live chat
• FAQ, Video, and online documentation

Training

Trademark Insight customers receive complimentary telephone training. Volume customers may be eligible for free on-site training (please contact your rep for details).

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