Would your website survive if the search engines disappeared tomorrow?
For many companies, organic traffic represents a significant source of their overall site activity. Yet some of these firms are risking their future on a shaky foundation of chasing search engine rankings or black hat SEO techniques.
Responsible link building offers you a better way. By focusing on finding relevant, high-value linking opportunties, you’ll build a permanent source of organic traffic that doesn’t fluctuate with the latest search engine algorithm. You’ll avoid wasting time or tarnishing your reputation on sponsored or otherwise untrustworthy links. You’ll be seen by the right people who will find your site to be a valuable resource. Over time, this process naturally results in a “high-trust” linking signature - the very signal that most modern search engines look for when determining the relevance of your site.
AdGooroo Link Insight was designed by Eric Ward, the world’s leading expert on responsible link building. Eric has helped some of the biggest web properties in the world improve their linking profile, including PBS, Discovery, National Geographic, and TV Guide. His pedigree traces back all the way to assisting in the launch of Amazon.com and he comes recommended by search engine marketing heavyweight, Danny Sullivan, among others (see Eric's testimonials at the bottom of this page.) This tool will help you both find trusted traffic sources as well as identify sites that you shouldn’t be dealing with. Read more below about how this revolutionary process works.
Link Insight is available to responsible website owners and businesses who do not engage in tactics designed to artificially manipulate rankings without regard to quality or link source. Click here to apply for an account.
Link Insight is offered to responsible website owners and businesses who do not engage in linkspam. Apply now!
Automatically Grade and Score Potential Link Opportunities
Link Insight is on a continuous mission to crawl and discover inbound links both to your site as well as up to nine of your competitors (learn more about how we crawl). At any given time, this process results in a set of many thousands of linking opportunities, far too large for the average team to reach out to.
Fortunately, Link Insight performs the next best thing: it analyzes each link and assigns each a TrustSignal, SocialSignal, GeoSignal, or SpamSignal. These four simple signals are how Eric has evaluated hundreds of thousands of links over the years and helped countless clients achieve inbound link signatures that help them rank highly. Your reports will automatically filter links based on these signals and their ability to close the gap with your competitors.
The result? A much smaller set of high-potential links which can help to build both your website’s traffic as well as its trust and authority. And in the process, you'll avoid wasting time and money with such bad ideas as link exchanges, sponsored links, forum and comment spam, and other techniques used by companies engaging in black-hat SEO.
Analyze and Track Your Website’s Link Signature
Responsible link building is not about generating a high volume of incoming links. It’s about generating the right set of links for your site. Links which are not intended to game the system or boost SEO rankings, but rather which are designed to expose your site to high-value customers, prospects, and influencers.
So while Link Insight does allow you to compare the overall number of inbound links between your site and your competitors, a far more important data point to consider is the overall composition of your inbound links.
Does your site have a high ratio of Trust, Social, and Geo links? Are your spam links low (or non-existent)? How is your link signature changing over time as a result of your link building efforts? Link Insight will tell you.
You'll also gain access to link monitoring features with your subscription. We'll not only tell you about new links, but we'll also alert you if existing links go dead.
Benchmark Against the Competition
For many marketing managers, it’s important to correctly assess the gap between their company and the competition.
Link Insight allows you to do exactly this. With it, you can find sites which link to several of your competitors and achieve link parity. By itself, this will help to increase your visibility and place you in the same subject matter "neighborhood" as your competitors.
However, if informing the search engines about the value and relevance of your site is one of your goals, you should focus on building partnerships with those sites which the search engines use to rank competitors in the same industry from one another. It’s exactly these types of pages which Link Insight zeroes in on, saving you time and keeping your organic strategy on target.
Our first Link Insight training video introduces you to the concept of merit-based link building. In it, you'll learn about link schemes, how most types of linkspam can be easily detected and discounted, why PageRank doesn't matter, and why quality backlinks count for far more than quantity. This video is strongly recommended for everyone interested in Link Insight.
ScreenshotsBacklinks are scored and aggregated for each competitor. This chart allows you to compare overall backlink quality for each domain. The link quantity chart shows you overall backlink counts over time. The link signature chart breaks out the different backlink types for both yours and your competitors' sites. It's important to monitor and manage the ratio of Spam to Trust links. Forget spending time working with dozens of metrics which may or may not work. Link Insight combines dozens of quality scoring models into four simple signals. These can be charted and tracked independently for each domain. here the link signatures are shown for several sites next to one another. The size of the pie charts is representative of the total number of backlinks, while the slices indicate different categories of links. In general, larger pie charts correlate with higher rankings, but sites with higher quality links will perform better overall. The URLs on the "High Value Links" list have been selected from a much larger list based on their ability to dramatically improve your sites' authority. Focus your efforts on these targets first for quick wins. Given the amount of work it takes to procure just one new link, you have to remain vigilent with your existing backlinks. The "Recent Changes" tab will show you links which you have lost over the prior two weeks. Usually, it is a simple matter to contact the site owner and have the link reinstated.