Finally - A Breakthrough Tool to Monitor Competitors’ Display Ads
For years, leading advertisers and agencies have relied on AdGooroo to deliver valuable information about their competitors’ search campaigns. Today, we’re announcing a new tool that extends that competitive edge across the entire Internet: AdGooroo Display Insight.
Every day, this service crawls the top 50,000 U.S. websites and collects your competitors’ ads (text, banner, and even rich media.) Mine this data to discover new websites, benchmark against your competitors, estimate their reach, find out which ad networks they are advertising on, and improve your own creative.
Supported ad networks include:
To Beat the Competition, You Must First Understand Them
Observe the actions of your competitors and you learn more about your market. Learn more about your market and you become more successful.
Of course, there are many tactical data points you’ll uncover with Display Insight, such as new competitors, product launches, pricing changes, and creative variations that are nearly impossible to find any other way.
However, you‘ll go far beyond tactics and dive deep into your competitors’ marketing strategies. Are their sales models high-touch, low-touch, or no-touch? Do they use a single-stage or two-step lead generation model? Are they testing new marketing channels for niche markets?
Find out and you might discover entire new categories of customers or make exciting breakthroughs in your own business strategies.
Identify Their Strengths and Make Them Your Own
Display Insight is not a traffic, demographic, or clickstream measurement tool. While these tools are valuable, the data they provide is usually directional at best.
Rather, Display Insight lets you drill directly into websites, advertisers, placements, and even individual ads. Use it to compare your placements against other advertisers. Who has the advantage? What sites are they appearing on which you are not? What placements are driving most of their reach? What ad networks are they having the most success with? Whose ads are they appearing next to and are these helpful or harmful?
Find the answers to these questions and you can neutralize any advantage your competitors may have.
Walk a Mile In Your Customer’s Shoes With a Real-Time Ad Archive
An important part of being a professional advertiser is thinking like the customer. Your prospects do not live in a vacuum. How do you look next to the competition?
Your prospects will see and read your competitors' ads. They are going to visit their landing pages. They are going to price their products and review their guarantees. Your customers will conduct their own competitive analysis. You must do the same thing.
With Display Insight, you have access to a real-time ad archive which allows you to see exactly what your customers do.