Proceed Interactive Selects AdGooroo for Competitive Online Marketing Analysis

Tuesday, February 08, 2005
Addition of AdGooroo Technology Offers Clients a Competitive Edge

Recognizing the importance of competitive intelligence in the development of strategic online marketing programs, full-service interactive marketing agency Proceed Interactive announced today the addition of AdGooroo marketing intelligence tools to their suite of best-of-breed technology.

With AdGooroo, Proceed Interactive provides its clients with unprecedented intelligence on the marketing activities of their competitors. The service offers clients a variety of tools to evaluate the marketing environment, including industry maps, keyword metrics, market share data, access to competitors’‘ ad archives and keywords, and data on underexposed keywords. In addition, Proceed clients will now be able to determine if competitors are bidding on their trademarks, an issue hotly debated in recent months.

"To be effective in Internet marketing, you need to stay at least one step ahead of the competition," said Proceed co-founder and co-CEO Jon Schepke. "Proceed Interactive constantly evaluates new technology to give our clients a competitive advantage, and AdGooroo is a truly innovative and powerful new tool in our online marketing arsenal. We look forward to a successful relationship that will deliver superior results to our clients."

In addition to Web analytics consulting, Proceed Interactive delivers a wide variety of services to clients, including online marketing strategy, search marketing, online media buys, affiliate marketing, creative design & user experience and technology services.

"Proceed Interactive is a real visionary in search marketing," said Richard Stokes, CEO of AdGooroo. "When companies leverage AdGooroo’‘s technology with Proceed’‘s comprehensive and strategic approach, their online marketing efforts will find even greater success."

Both Proceed Interactive and AdGooroo are based in Chicago.

About AdGooroo

AdGooroo is the world’‘s first competitive intelligence service for paid search advertisers. AdGooroo tracks the competition and empowers advertisers and agencies, allowing them to base decisions on facts and thoroughly beat the competition. For more information, please visit www.adgooroo.com.

About Proceed Interactive

Founded in 1996, Proceed Interactive (formerly Meandaur) is a pioneer in the development, execution and analysis of results-driven Internet marketing campaigns. A full-service interactive agency, Proceed Interactive helps Fortune 1000 companies extend brand awareness and drive sales through online marketing strategy, search marketing, online media buys, affiliate marketing, creative design & user experience, technology services and web analytics consulting.

With headquarters in Chicago, the company also has offices in Los Angeles, Dallas and Santiago, Chile. Proceed Interactive is one of the few Overture-certified Site Match Exchange resellers worldwide. For more information, please visit www.proceedinteractive.com.