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Eric Ward Joins AdGooroo as Link Evangelist
CHICAGO, April 28, 2010 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today announced the appointment of Eric Ward to Link Evangelist.

AdGooroo's Search Engine Advertiser Update Shows Major Q1 Gains for Yahoo!
CHICAGO, April 13, 2010 -- AdGooroo(www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report's findings demonstrate a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in its total share of advertisers.

AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google
CHICAGO, January 19, 2010 -- AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.

AdGooroo Offers Academics Free Tools, Other Resources
CHICAGO, November 17, 2009 -- AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today unveiled the AdGooroo Academic Program, which provides industry leading resources to help educators conduct Internet marketing research and offers students around the globe access to actual search engine marketing data. The University of Chicago recently became one of the first educational institutions to sign up for the program.

AdGooroo Launches Application Programming Interface
CHICAGO, October 27, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced its Application Programming Interface (API), which enables Web developers to use AdGooroo’s competitive intelligence data in building their own applications.

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309
Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO, October 14, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released...

AdGooroo Launches Version 7.0 of Trademark Insight™
CHICAGO, October 6, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled Version 7.0 of Trademark Insight, which detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy online. AdGooroo is offering a single, free license on the upgraded version for a limited time to new customers.

New AdGooroo Feature Shows Search Marketers What Competitors Spend Online
SAN JOSE, Calif., AUGUST 10, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today at Search Engine Strategies San Jose unveiled three new features of its SEM Insight tool, including Budget Analyzer. The new reporting functions enable marketers to track and respond to competitors' paid search impressions, clicks, click through rates and total spend.

New AdGooroo Research Documents Second Quarter Gains for Microsoft's Bing
CHICAGO, Jul 13, 2009 – While Bing achieved impressive traffic growth in the second quarter, advertisers appear to be adopting Bing at a much slower pace, according to the report.

New AdGooroo Report Documents First Quarter Search Gains for Yahoo!
CHICAGO, APRIL 13, 2009 – Our Q109 search advertiser report documents several trends that emerged during the first quarter, including the annual arrival of larger search budgets from travel companies, the surprising addition of Bank of America and several used car resellers to AdGooroo’s ranking of Top 25 U.S. Advertisers by Search Engine, and a ten percent increase in active first page advertisers for Yahoo!.

Latest Earnings Reports from Google (GOOG) and Microsoft (MSFT) Validate Ad Coverage as Essential Metric for Search Engine Marketing
CHICAGO, January 22, 2009 -- On the heels of earnings announcements from Google (GOOG) and Microsoft (MSFT), AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, reaffirmed the importance of ad coverage as a critical success metric for leading search engines and serious search engine marketers alike.

AdGooroo Releases Q4 Search Engine Advertising Update
CHICAGO, Jan. 13, 2009 -- A new report released today from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, documents extensive growth in number of active, first-page advertisers for Google and Microsoft, with only slight growth from Yahoo!, likely due to seasonality.

AdGooroo Releases Special Mid-Quarter Search Advertising Report
CHICAGO, DECEMBER 4, 2008 – Despite the economic woes facing the country and numerous predictions for the implosion of advertising online and offline, a new report released today from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, provides evidence to the contrary.

MSN Increases its Active Advertiser Base by 19.3 Percent in Q3
CHICAGO, OCTOBER 9, 2008 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled their third quarterly report detailing several key performance indicators for Google, MSN and Yahoo!, such as changes in share of advertisers. Microsoft’s increase in active first page advertisers for Q3 was the biggest quarterly increase since AdGooroo began measuring advertising activity, and in just one year, Live Search has grown their active advertiser base by almost 32 percent.

New Report from Competitive Intelligence Provider AdGooroo Shows Obama's Web Sites Generate Six Times More Traffic than McCain's
CHICAGO, September 25, 2008 – AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today unveiled its latest market intelligence report, "Searching for the Next President: the Internet's impact on McCain vs. Obama." The report quantifies the Web site activity, Internet reach and search engine marketing keyword selection of both camps, based on data collected between September 1 and September 22.

AdGooroo Adds "Top Ad Copy Report" to SEM Insight
SAN JOSE, Calif., Aug. 19, 2008 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced SEM Insight's Top Ad Copy Report, a report that search advertisers can use to obtain examples of the industry's most effective search advertisements, including those of competitors.

New Book from AdGooroo Founder Shares Secrets of Search Advertising
SAN JOSE, Calif., Aug. 19, 2008 -- Richard Stokes, AdGooroo founder and Chief Gooroo, reveals successful search marketing tactics known only by a small amount of search advertising's elite in his new book, Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords.

AdGooroo Releases New Research on How Keyword Length and Ad Position Impact Clickthrough Rate and Cost-per-click on Google AdWords
CHICAGO, June 24, 2008 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled a new research report for search engine marketers on the impact of keyword length and ad position on clickthrough rates and cost-per-click within Google Adwords programs.

AdGooroo Appoints New Executive Vice President of Client Services
CHICAGO, JUNE 23, 2008 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today appointed Robin Simkins executive vice president of client services.

AdGooroo Adds European, Latin American Markets to Search Engine Marketing Intelligence Service
SAN JOSE, Calif, August 21, 2007 – AdGooroo, an international leader in search engine marketing intelligence, today announced it has begun monitoring Web sites in five western European and two Latin American countries for clients of its SEM Insight product.

Publicis Groupe Agencies and AdGooroo Partner to Deliver Best-in-Class Advertiser Search Trend Measurement
CHICAGO, August 6, 2007 – Publicis Groupe, (NYSE: PUB), the fourth largest communications group in the world, today announced that it will partner with premiere search engine marketing (SEM) intelligence agency AdGooroo to further strengthen its data resources. AdGooroo will provide Publicis Groupe entities such as SMG Search, Digitas, Moxie Interactive and Publicis Groupe Media (inclusive of Starcom MediaVest Group and ZenithOptimedia) with unique search query and trend data that will enable them to more closely monitor consumer trends.

AdGooroo Announces Select Users of its Search Engine Marketing Insight Tools
NEW YORK, April 10, 2007 – AdGooroo, the leading provider of search engine marketing competitive intelligence, today unveiled a partial list of power users at Search Engine Strategies New York. Power users have demonstrated mastery in applying AdGooroo insight tools to achieve search engine marketing success and superior returns on behalf of their clients.

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