AdGooroo Press Room

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AdGooroo Now Publishing Search Intelligence Data for Yahoo! Bing Network, Including Estimated PPC Spend, CTRs, CPCs and Impression Share by Advertiser, Ad and Keyword
New study examines paid search performance metrics on Yahoo! Bing and Google AdWords Chicago, IL, March 19, 2013 – Digital marketing intelligence provider AdGooroo (www.adgooroo.com), a Kantar Media company, today announced it has expanded its service for clients with...

Kantar Media Acquires AdGooroo
Integration of leading digital media intelligence provider will enhance ability of Kantar Media to holistically measure global digital media landscape New York, NY, December 21, 2012 – Kantar Media, a unit of Kantar, a leading information, insight and consultancy...

AdGooroo Report Uncovers Who’s Beating Amazon in Paid Search
Leading provider of digital marketing intelligence shows how Target, Toys”R”Us and other major retailers exceeded Amazon’s SEM results in specific verticals CHICAGO, August 8, 2012 — Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today released a new report showing how...

Rocket Clicks & AdGooroo Help Discount Party Supplies Increase Search Engine Marketing Impression Share by Ten Percent and Clickthrough Rate by More than 0.5 Percent
Digital competitive intelligence key to boosting results; SEM campaign helps retailer crack category Top 20 less than two years after launching CHICAGO & MILWAUKEE, June 20, 2012 — AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, and digital...

AdGooroo’s New Industry Insight Study Predicts Las Vegas and Disney Will Be the Most Popular Travel Destinations for U.S. Vacationers This Summer
Company Examines Nearly 1,000 Keyword Search Terms to Spot Consumer Travel Trends CHICAGO, May 23, 2012 — The summer travel season is almost here and digital marketing intelligence provider AdGooroo (www.adgooroo.com), knows where Americans will be going. Namely, Las...

Rise Interactive Selects AdGooroo’s Industry Insight to Help Win New Business and Better Manage Clients’ Paid Search Campaigns
Tool provides instant access to years of paid search data on virtually every advertiser and industry CHICAGO, April 19, 2012 – Digital marketing intelligence provider AdGooroo (www.adgooroo.com) announced that Internet marketing agency Rise Interactive (www.riseinteractive.com) has selected the company’s...

AdGooroo Hires Gregg Hamilton as Senior Vice President, Research & Analytics and Business Development
New Senior Executive Underscores Company’s Commitment to Delivering Accuracy and Value in Its Data for Digital Marketers CHICAGO, April 10, 2012 – Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today announced the appointment of Gregg Hamilton to senior vice president,...

AdGooroo Launches Industry Insight, Offering Search Engine Marketers Instant Access to the World’s Largest Search Intelligence Database
Marketers discover competitors’ keywords, spend, impression share and more to help optimize performance and maximize search ROI CHICAGO, February 21, 2012 – Digital marketing intelligence provider AdGooroo (www.adgooroo.com) today unveiled Industry Insight, a versatile search marketing dashboard that provides advertisers...

Rocket Clicks & AdGooroo Increase Sam Ash’s Natural Search Traffic and Sales
Quality content and white hat link strategies help increase organic search traffic 15 percent and sales 30 percent for the nation’s second largest musical instrument retailer CHICAGO & MILWAUKEE, July 22, 2011 – AdGooroo (www.adgooroo.com), a leading provider of...

iProspect Selects AdGooroo as Preferred Provider of Digital Competitive Intelligence for Paid Search Marketing, Search Engine Optimization, Display Advertising and More
Digital Performance Marketing Agency Rolls Out AdGooroo Toolset to All Global Offices CHICAGO, July 19, 2011 – Global digital performance agency iProspect (www.iprospect.com) and digital marketing intelligence provider AdGooroo (www.adgooroo.com) today announced a non-exclusive partnership that makes AdGooroo’s suite of...

Link Building Expert Eric Ward Answers Questions for AdGooroo LinkedIn Members
Provides Expert Insight and Guidance for New and Advanced SEO Marketers CHICAGO, April 28, 2011--AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence that drives competitive advantage, today announced that its Chief Link Evangelist, Eric Ward—an industry-renowned pioneer and...

AdGooroo’s Link Insight Incorporates Spam Analysis and Domain Comparisons
Helps Digital Marketers Quickly Find, Score and Build Quality Links CHICAGO, March 1, 2011--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence that drives competitive advantage, today unveiled new features of Link Insight TM, a powerful tool that presents...

AdGooroo Launches First Online Advertising Based Lead Generation System
CHICAGO, February 3, 2010--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence, today released the first lead generation system based on online advertising activity. Sales and marketing professionals apply nearly two dozen advertising-focused selects to create highly targeted prospect...

Experian Hitwise and AdGooroo combine data to provide the world's first customized end-to-end competitive intelligence services for search marketing
New York, N.Y., Dec. 22, 2010 - Experian® Hitwise®, the leading online competitive intelligence service, and AdGooroo (www.adgooroo.com), a leading provider of digital marketing intelligence and keyword tools, today announced a global agreement to jointly offer customized research and analysis...

AdGooroo Develops the World’s First U.K. Spend Modeler for Paid Search
CHICAGO--(BUSINESS WIRE)--AdGooroo (www.adgooroo.com), a leading provider of Digital Marketing Intelligence and keyword tools, today announced the release of Budget Analyzer U.K., a feature available through AdGooroo’s Industry Insight™ and SEM Insight™ products. Budget Analyzer U.K. collects and analyzes data on...

AdGooroo and Experian Hitwise Unveil Paid Search Secrets of Top Ten CPG Marketers
CHICAGO, October 4, 2010 - AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, and Experian Hitwise (www.hitwise.com) today unveiled findings from "Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And...

Eric Ward Joins AdGooroo as Link Evangelist
CHICAGO, April 28, 2010 – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today announced the appointment of Eric Ward to Link Evangelist.

AdGooroo's Search Engine Advertiser Update Shows Major Q1 Gains for Yahoo!
CHICAGO, April 13, 2010 -- AdGooroo(www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report's findings demonstrate a 12 percent increase in Yahoo!'s first-page advertisers and a corresponding increase in its total share of advertisers.

AdGooroo Report Shows Q4 Gains, a Decrease in Active Advertisers for Google
CHICAGO, January 19, 2010 -- AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today released its latest quarterly Search Engine Advertiser Update. The report’s findings demonstrate a near 13 percent increase in ad spend for the top 80 US retailers on Google, despite a 5 percent decrease in active advertisers.

AdGooroo Offers Academics Free Tools, Other Resources
CHICAGO, November 17, 2009 -- AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today unveiled the AdGooroo Academic Program, which provides industry leading resources to help educators conduct Internet marketing research and offers students around the globe access to actual search engine marketing data. The University of Chicago recently became one of the first educational institutions to sign up for the program.

AdGooroo Launches Application Programming Interface
CHICAGO, October 27, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today introduced its Application Programming Interface (API), which enables Web developers to use AdGooroo’s competitive intelligence data in building their own applications.

AdGooroo Expands Quarterly Search Engine Advertising Update for Q309
Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady CHICAGO, October 14, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today released...

AdGooroo Launches Version 7.0 of Trademark Insight™
CHICAGO, October 6, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled Version 7.0 of Trademark Insight, which detects potential trademark infringement by identifying competitors bidding on or using marketers’ trademarks in their advertising copy online. AdGooroo is offering a single, free license on the upgraded version for a limited time to new customers.

New AdGooroo Feature Shows Search Marketers What Competitors Spend Online
SAN JOSE, Calif., AUGUST 10, 2009 -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today at Search Engine Strategies San Jose unveiled three new features of its SEM Insight tool, including Budget Analyzer. The new reporting functions enable marketers to track and respond to competitors' paid search impressions, clicks, click through rates and total spend.

New AdGooroo Research Documents Second Quarter Gains for Microsoft's Bing
CHICAGO, Jul 13, 2009 – While Bing achieved impressive traffic growth in the second quarter, advertisers appear to be adopting Bing at a much slower pace, according to the report.

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