Additional Mobile Search Data Includes Ad Copy, Impressions, CTRs, CPCs and More
CHICAGO, February 24, 2014 – AdGooroo, a Kantar Media company and global leader in search marketing intelligence, today announced it has added Mobile Search data to its service offering beginning in the U.S., U.K. and Australia, including advertiser spend estimates—a first in the industry.
The new Mobile Search data is available as part of the company’s SEM Insight™ tool, which enables advertisers to gain a competitive advantage in Paid Search via near real time insight into their competitors’ campaigns.
Subscribers will now be able to view U.S., U.K. and Australia Mobile Search data for each report in SEM Insight, providing them with estimates of their competitors’ Mobile Search spend, cost per click, clickthrough rates, impressions and clicks, as well as competitors’ actual keywords, ad copy and landing pages, at both the campaign and keyword level.
“The addition of Mobile Search data provides AdGooroo clients with a complete picture of the search marketing landscape,” stated Richard Stokes, founder and CEO of AdGooroo. “The ability to view Mobile Search spend estimates for competitors is especially powerful—no other provider can offer this level of insight for Mobile Search.”
AdGooroo, a Kantar Media company, is a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers in more than 50 countries. Founded in 2004, more than 4,000 advertisers and agencies use AdGooroo’s on-demand tools to tap into the world’s largest database of search marketing data and gain actionable intelligence on their top competitors’ search campaigns for desktop and mobile, including keywords, ad copy, performance statistics, budgets, Product Listing Ads, and more. For more information, visit AdGooroo.com.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications. We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions in earned media. As the global house of expertise in media and marketing information, Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence, vital consumer behavior and digital insights, marketing and advertising effectiveness to social media monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
For further information, please visit us at www.kantarmedia.com
Webinar Video: Yahoo! Bing vs. Google -- A Paid Search Metrics Comparison
AdGooroo CEO Richard Stokes discusses the findings of AdGooroo's 2015 report comparing Paid Search performance metrics for the Yahoo! Bing Network and Google. View side-by-side comparisons of Impressions, CTR, CPC, Competition and more across the Retail, Financial Services, Travel, Education, Automotive and Business categories.Read more