New Report from Competitive Intelligence Provider AdGooroo Shows Obama's Web Sites Generate Six Times More Traffic than McCain's

"Searching for the Next President" also shows 57 percent more Web sites focused on Obama, but McCain earns 11 percent more traffic through independent Web sites

CHICAGO, September 25, 2008 – AdGooroo, a leading provider of online marketing competitive intelligence and keyword tools, today unveiled its latest market intelligence report, "Searching for the Next President: the Internet's impact on McCain vs. Obama." The report quantifies the Web site activity, Internet reach and search engine marketing keyword selection of both camps, based on data collected between September 1 and September 22.

"In the most heated and important competition of the year, applying the right technology offers us a tremendous amount of insight into the candidates' presence on the Web and the relative boost each receives from their efforts to connect with voters online," said AdGooroo Founder and Chief Gooroo Rich Stokes. "We conducted this study to better understand the Internet's role in this race."

The report also provides extensive analysis of both candidates' search engine marketing programs. Seventeen negative paid search engine ads from Obama's campaign were identified, for example, but only three negative search ads from John McCain were uncovered. Each of these 20 negative advertisements is included in the report. Additionally, AdGooroo discovered 226 keywords being targeted by the McCain campaign and 174 keywords by the Obama campaign. While Obama's keyword list heavily targets variations of candidates' names, the McCain campaign targets keywords associated with a wide variety of issues, including abortion and affordable housing.

Other highlights from "Searching for the Next President" include:

• Including campaign-owned sites, the Obama camp drives nearly 20 million visitors per month to partisan Web sites; the McCain camp drives fewer than four million
• Excluding sites owned by the campaigns, there are more than 3.5 times as many Pro-Obama Web sites as Pro-McCain Web sites
• Of the 170 sites identified as neutral, containing both positive and negative articles, 143 of these sites focused primarily on Obama; 27 focused primarily on McCain
• Despite having a smaller internet presence, the McCain campaign is driving nearly 11% more traffic from independent websites than the Obama campaign.

The full report is available for complimentary download at: http://www.adgooroo.com/searching_for_the_next_preside.php

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.