Link Building Webcast Today at 1pm ET

Posted by Eric Ward on September 16, 2010 to link building, link insight, public relations

Today at 1pm ET, AdGooroo's Eric Ward and Search Marketing Now's Chris Sherman will be presenting Links, Link-Building and Public Relations, a webcast sponsored by Vocus/PRWeb and by Search Marketing Expo – SMX East. There's still time to register at http://searchmarketingnow.com/links-link-building-and-public-relations-6318.

Here's what Eric will cover on today's webcast...

Link-building is a key component of a successful online public relations strategy. Do it well and your website or content will rank high in the search engine results. Do it poorly and you may never be found.

Links and link optimization matter more than ever, and to understand the ‘how’ and ‘why,’ it’s also important to understand how search engine optimization (SEO) and social media impact link-building campaigns.

In this webcast, linking strategies expert Eric Ward will discuss the role that public relations professionals should play in overall company linking strategies, and what you need to know about linking in order to run a successful online public relations campaign.

Find out why some links can have a dramatic effect on direct traffic or organic search results, while others may have not impact at all.

Key topics of discussion will include:

* Link popularity defined for public relations
* Best practices for building quality links
* What should a press release look like in 2010?
* Purposeful Social Linking Tips

Register for the webcast here.