• Understand recent consumer, advertiser and online retail trends that may affect your Holiday search campaigns
• View all of your competitors’ Holiday ad copy in near real time
• Monitor shifts in competitors’ PPC tactics and strategy as they occur—see when Black Friday promotions begin, which incentives and products they’re promoting, etc.
• Identify your top search competitors by ad spend and coverage and generate highly accurate estimates of their PPC budgets
• Maximize your paid and organic keyword visibility via a simple gap analysis

Read "Digital Marketing Intelligence -- Maximize Paid Search & Beat the Competition during the Holiday Retail Season".

AdGooroo's SEM Insight product is now capable of monitoring Google China using multiple languages. Modern Chinese typically involves two forms of writing, Traditional (TW) or Simplified (CN). Mainland China tends to favor the Simplified form (though there is a trend towards returning to Traditional) while areas like Taiwan and Hong Kong favor Traditional. In order to insure we are collecting the most accurate data possible we have rolled out support for both languages for Google China.

Users can now select which version of Google China (or both!) they would like to monitor. The new target is available NOW in the SEM Insight Setup Wizard, which can be found in the Manage Groups report, and can be used in any new or existing keyword group.

It is also possible to have all spend estimates displayed in US Dollars regardless of the region selected. To do so:

• Access the the Manage Account section of the Manage My Account menu
• From the Account Information tab, check the Default All Currencies to US Dollar checkbox

Please note: This new feature does not affect accounts that are synced with Google AdWords. These accounts will always use the currency from your AdWords account.

Titled “Wrap It Up: Increasing Your Clients' Online ROI”, the event provided a 360 degree view of the search marketing efforts of two leading jewelry retailers during Holiday 2010—from consumer behavior and demographics to PPC spend, placement, online market share and keyword strategies—and showed agency attendees how they could apply the findings to improve their own clients’ campaigns this holiday season.

More than 30 individuals from 13 different agencies attended and feedback was extremely positive. Thanks to all who attended for helping make it a great event!

"Inside the Black Box: Debunking the Myths of Link Spam Detection — and How You Can Benefit From It"

Thursday, October 6, 2011 - 1 PM EDT (10 AM PDT)

Eric and Rich will provide an unprecedented look inside the “black box” of the search engines to 1) reveal the formulas being used to determine quality links from spam and 2) debunk the myths surrounding page rank, keyword density, title length, anchor text, word length, high value advertising terms and more.

Register today!

To add monitoring capabilities to a new or an existing keyword group, navigate to the "Manage Accounts" page, select your group (or create a new one) and click on the "Search Engines and Regions" tab.

An email address that has been granted “Email only access” to an AdWords account can’t sign into the account, but can receive account reports via email. More information on “Email only access” can be found here.

1. Sign in to your AdWords account at http://adwords.google.com
2. Click the My Account tab
3. Select Account Access
4. Click Invite other users
5. Enter adwords@adgooroo.com in the email address field
6. Select Email only access
7. Uncheck each checkbox under select notifications
8. Click Send invitation

Budget Analyzer is an advanced feature of SEM Insight that allows you to model competitors' ad spend, clicks, clickthrough rates, and average cost-per-click. This feature will be included as part of your AdGooroo SEM Insight subscription upon your acceptance of these terms and conditions.

For Best Results, You Must Calibrate Budget Analyzer

Budget Analyzer is a modeling tool. It assumes "average" quality scores and as a result, the "out-of-the-box" model tends to overestimate cost-per-click (CPC) and impressions. For more accurate estimates, you can override our assumptions based on your actual campaign performance.

Sources of Error

When using Budget Analyzer, keep in mind that our estimates can vary considerably from actual key performance indicators due to one or more of the following factors:

• Match Types - Some advertisers make use of matching options (negative, phrase, and exact matching) to reduce unwanted impressions. Budget Analyzer is unable to determine the use of match types and assumes "broad" matching. While this match type provides the most accurate estimates across a wide variety of advertisers, it may overestimate the spend of sophisticated competitors.
• Quality Scores - Budget Analyzer does incorporate some aspects of quality score (such as ad copy). However, other factors such as historical clickthrough rate and landing page quality are not taken into consideration. Competitors with higher quality scores than average will likely show higher cost-per-click (CPC) estimates within the Budget Analyzer reports.
• Outside Data Sources - Budget Analyzer relies heavily on data provided by the search engines, including monthly traffic estimates and average cost-per-click (CPC) price. If inaccurate data is provided by the search engines, this can negatively impact the accuracy of the reports. Random Daily Fluctuations - Traffic and user behavior can vary widely on a day-to-day basis. For best results, calculate budget estimates over a 30-day period.

Due to the statistical nature of the forecasting algorithms, you must have at least 25 unique keywords assigned to your keyword group in order to activate Budget Analyzer. If your group falls below 25 unique keywords, Budget Analyzer will be deactivated and you will not be able to access budget estimates for the time period when the minimum keyword count was not reached.

Finally, please be aware that Budget Analyzer is only available for Google at this time.