Getting Started With AdGooroo

Welcome to AdGooroo! AdGooroo is a suite of four powerful internet marketing tools that thousands of advertisers use to drive more traffic to their sites, increase revenues, and gain an (almost) unfair advantage on the competition.

If you're new to AdGooroo, then this guide is for you.

This page provides an overview of how our services can help you improve your marketing results. If you prefer, you can skip ahead to a particular area by choosing one of the links below:

• Pay-Per-Click (PPC)
• Search Engine Optimization (SEO)
• Display Advertising
• Trademark Protection

Pay-Per-Click (PPC)

Our bread-and-butter is SEM Insight, a service which enables advertisers to discover their competitors' best PPC (and SEO) tactics. SEM Insight started as an in-house tool back in 2004 to help one affiliate marketer (our founder) become the top advertiser in his industry. Today over 1,000 companies use it for that very same purpose.

Here are the top five ways you can use SEM Insight:

1. Find virtually all of your competitors' keywords
2. Identify the most effective ad copy for your particular category and cut your split testing time down from months to days
3. See how much your competitors are spending (and how they are able to do so profitably)
4. Once your campaign is established, SEM Insight will show you those keywords where you are only receiving a small fraction of the available traffic and help you figure out how to fix them (many advertisers are receiving less than 5% of the traffic they could be getting). Keywords are "throttled down" all the time by the engines for a variety of reasons, so this is one of the most valuable uses of the service.
5. Analyze virtually every aspect of your competitors' search marketing campaigns. Our tool will expose their pricing strategies, landing pages, offers, promotions, and any marketing tests they might be conducting

SEM Insight is available for six search engines in 45 countries. Sign up for a free demonstration or view a detailed list of features.

Search Engine Optimization

Our philosophy of SEO is that a successful campaign is based on merit. We do not believe that people should try to trick search engines into getting higher rankings. Rather, SEO begins with great content and ends with reaching out to the right people. In most industries, these people are the influencers, experts, and fans who want to hear from you and tell other people about your website.

We call this approach Merit-Based Link Building. It is the approach recommended by search engine heavyweights like Eric Ward and Matt Cutts.

We have two products that help with SEO. If you're looking to track rankings and generate competitive intelligence around your industry, SEM Insight offers a number of reports with this information. SEM Insight not only tracks your rankings automatically, it also records all of your competitors' rankings as well. These reports are highly accurate - SEM Insight is not influenced by your personal browsing habits and we collect this data from around 700 locations throughout the world. An API is also available should you want to display this data in a custom application.

The other product we offer is Link Insight, a tool designed to help you identify the right people in your industry. Forget about those black hat SEO tactics you hear in various places around the Internet, such as forum spamming, blog spamming, splogging, chained RSS feeds, and paid links. Most of those techniques don't work and the ones that do will someday stop working, leaving your rankings out in the cold. And don't forget - all of these tactics are against Google's Webmaster Guidelines.

Link Insight is designed to help you build links in a legitimate, genuine manner... and with far less effort than you may currently be spending. Visit the Link Insight product page, or check out our video series on merit-based link building to see it in action.

Display Advertising

Display Advertising (also referred to as Banner or Contextual Advertising) is currently undergoing a quiet revolution. A combination of low CPMs and new targeting technologies have given this internet advertising channel the highest ROI it's ever had.

The problem is that Display Advertising is a bit like the "wild west". Not many people know what works and even fewer know how to optimally buy placements or create ads.

Enter Display Insight. This service crawls the web and finds your competitors' ads and placements. Use it to improve your creative, find new placements, and eliminate any advantage your competitors might have.

Trademark Monitoring

Finally, if you're responsible for a global brand or run an affiliate program, you've no doubt encountered affiliates and competitors who shamelessly bid on your brand terms or use their trademarks in their ad copy.

Trademark Insight is a service that identifies these bidders. It eliminates tedious and error prone manual checks and defeats sophisticated evasion strategies such as geo-targeting and dayparting.

Trademark Insight monitors internet advertising from over 700 global locations, making it the most accurate brand monitoring solution available.

Still have questions? Drop us a line or give us a call at 866.263.9900.